Brussels 2007: MINI makes The Other Ranch for Clubman debut
click above for more pics of the The Other Ranch by MINI
Last year at the 2007 Frankfurt Motor Show, MINI debuted the production version of its larger Clubman model and, as MINI's marketing agency is wont to do, created a spectacle with this installation called The Other Ranch. We've learned that it's gone on the road and been installed in Brussels for this year's European Motor Show. It's inspired by the Cadillac Ranch in Amarillo, TX where a man half-buried 10 old Cadillacs in the ground at the precise angle of the Great Pyramid in Egypt. The Other Ranch by MINI is comprised of four Clubmans and is so named because we're supposed to consider the new Clubman the "Other MINI". We didn't see The Other Ranch in Frankfurt while covering the show there, but this spectacle was too interesting not to share. Check out the pics in our gallery below and have fun coming up with captions for four Clubmans buried up to their windshields in dirt.
[Source: BMW]
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Reader Comments (Page 1 of 1)
Noe 2:35PM (1/16/2008)
Man i gotta do alot of digging!! but for 4 free mini's, its worth it! lol
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Zane 2:41PM (1/16/2008)
How about 4 Hummers with their arse pointed to the sky?
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Russell 3:50PM (1/16/2008)
What's Hummers have to do with anything? If you're going to bash Hummers, why not throw Sequoia, Jeep, Expedition, Suburban, Range Rover in the same pile.
I know, Hummers are made of evil, right.
Zane 2:50PM (1/16/2008)
John, there seems to be a problem with the HTML code for the gallery.
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Russell 3:46PM (1/16/2008)
Like someone allready said, they are about as desirable as a toilet. So its a good place for them in the ground.
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Will 4:16PM (1/16/2008)
This would be the perfect opportunity for Jeremy Clarkson to crash a fleet of caravans into them.
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Sean Flanagan 4:52PM (1/16/2008)
The can play conkers with a crane again!
Marshall 4:46PM (1/16/2008)
"Four more cases of people blindly following their GPS"
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jim 4:48PM (1/16/2008)
Derivative
http://www.carhenge.com/
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Rocketboy 9:06AM (1/17/2008)
No kidding. If you read the article, you would see what it was an homage to.
mikomi 5:00PM (1/16/2008)
I thought this was going to be about a Mr. Bean type of valet service.
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Jeff 5:53PM (1/16/2008)
This is a sick mockery of a classic piece of Americana.
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Mi key 8:37PM (1/16/2008)
Russell don't worry nobody's going to touch your Hummer!
Just breathe! Just take a slow deep breath and think back to your favorite Hummer. It'll be O.k.!
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Daniel Marsh 7:04PM (1/17/2008)
I've climbed on the cars at that ranch in Texas. It's pretty neat to see.
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Taylor 11:10PM (1/16/2008)
That's the Atomium in the background, by the way, an awesome structure built in the 50's or 60's for the worlds faire. I've seen it in person (and even snuck in at night when they were renovating it, heh), and it's awesome! Each of those spheres is huge - they have 2 or 3 stories in them, and the top one has a restaurant! :) I gotta go back to Belgium some day...
Oh, here's a pretty picture i took, if you're interested.. http://digitalsantacruz.com/photostack/?album=europe&img=Atomium
:)
-Taylor
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Dextro 3:42PM (1/17/2008)
Well i can see it just outside my window :)