• Nov 9, 2007
Click image for photo gallery

The Escalade Hybrid isn't Caddy's only new vehicle intro down at the Miami Beach Convention Center this week. In addition to the enhanced-mileage gigunda-wagon, the General is also rolling out the Platinum edition in both regular and ESV bodystyles. It's powered by the standard-issue 403 horsepower 6.2L V8 and gets the deluxe treatment both inside and out. For an as-yet-undisclosed premium over the regular 'Slade, the Platinum is equipped with exclusive 22-inch wheels, magnetic ride control, LED headlamps, and a new grille that borrows its style from the CTS. The big whip's passenger cabin gets the cut & sew full-leather once-over on the IP, center console and door panels. Oh, and the cupholders are heated and cooled, too. The seats in the Platinum's first two rows are upgraded to aniline leather with contrast-color French stitching on the seams, and the headrests in the front two get fitted with LCD screens for the back seat passengers. That's in addition to the rearward-visibility-hampering flip-down screen in the ceiling, mind you. (Hey, the back-benchers need to have a screen they can see from their non-aniline leather 3rd row chairs.) If you thought that the Escalade had reached bling saturation on the factory level, it is now clear that you were mistaken. If you clock the appropriate number of G's, you can order one up next Spring.

[Source: GM]



PRESS RELEASE:
ESCALADE PLATINUM OFFERS UNPRCEDENTED LUXURY, STYLE AND EXCLUSIVITY

MIAMI – Cadillac announced the introduction of the 2008 Escalade Platinum, a special edition of the segment-leading large luxury SUV that takes Cadillac's dramatic design, elegance and technology to its fullest expression.

Making its world premiere alongside the upcoming Escalade Hybrid, Cadillac announced the Platinum edition will come to market in the spring of 2008 as the most luxurious model in the Escalade lineup. It rounds out a full series of Cadillac Platinum models, including the XLR Roadster, DTS luxury sedan and STS performance sedan. Each model in the Platinum lineup is characterized by elegant cabins featuring handcrafted leather, advanced technology and unique design details throughout.

"The new Platinum edition elevates and extends Escalade's position as the large SUV of choice among luxury consumers," said Jim Taylor, Cadillac general manager. "The growing Platinum series highlights the handcrafted details and technical sophistication of Cadillac's overall product renaissance."

Advanced technologies
Offered on Escalade and the extended-length Escalade ESV, the Platinum edition includes a blend of technical innovations and aesthetic enhancements. Escalade Platinum will be the world's first SUV to be equipped with Cadillac's advanced Magnetic Ride Control (MRC) technology.

Magnetic Ride Control, originally developed for performance vehicles such as the STS sedan, XLR Roadster and Chevrolet's legendary Corvette, is the world's fastest reacting suspension system and gives the Escalade Platinum more precise body motion control. It is a real-time damping system – "reading" the road in 1-milisecond intervals – that replaces conventional mechanical-valve shocks with electronically controlled shocks filled with a synthetic fluid containing minute iron particles. Under the presence of magnetic charge, the iron particles align to provide damping resistance almost instantly.

Segment-first, innovative LED headlamps
Escalade Platinum will be the first SUV – and one of the first vehicles of any kind – to offer Light Emitting Diode (LED) headlamps. Used previously only on concept vehicles or exotic sports cars, LED headlamps mark another step in Cadillac's application of advanced lighting technology and design.

LED headlamps emit a greatly more precise light pattern, while emulating the characteristics of natural daylight much more closely than traditional auto lighting. LEDs are environmentally friendly, using much less power and lasting more than 20 times longer than traditional halogen bulbs. LED headlamps will be an enhancement added to the Escalade Platinum in the summer of 2008, shortly after the start of production of the Platinum model itself in the spring of 2008.

"Escalade is world renown for making a distinctive design statement," Taylor said, "With the introduction of the world's first large luxury SUV hybrid as well as the new Platinum edition, Cadillac Escalade is now bringing some of the world's most sophisticated automotive technologies into the luxury SUV category."

Dramatic exterior, elegant interior
Escalade Platinum also elevates the already-dramatic design of Escalade. The exterior features a unique front fascia and grille patterned after Cadillac's acclaimed and hot-selling CTS sport sedan. The Platinum includes unique 22-inch wheels and wears exclusive Platinum exterior badges.

The cabin is the latest example of Cadillac's 21st-century return to handcrafted luxury details. The instrument panel, center storage console and door trim are wrapped and stitched by hand. They feature decorative French seams that convey an elegantly tailored look and feel. Materials include rich leather on the instrument panel, with unique wood inlays and aluminum trim.

Aniline leather is unique to the Escalade Platinum and is used to trim the first- and second-row seats. Contrasting-color stitching is used on the French seams for a distinctive, luxurious appearance and the seatbacks feature embroidered Cadillac wreath and crest insignias. The leather-covered seats are comfortable and convenient, with the industry-exclusive power fold-and-tumble second-row seat feature that eases access to the third-row seat.

Additional standard interior features include Platinum-specific door sills and floor mats, a heated steering wheel and heated and cooled cup holders and a power liftgate that opens and closes with the touch of a button.

Also, the DVD entertainment system adds screens integrated into each front seat headrest, in addition to the existing roof mounted screen. Each front-row headrest screen has its own driver and input controls. The headrest units can be operated independently or in tandem. This system enables passengers in different seats to watch or listen to different entertainment choices, while leaving ultimate control with the driver. Escalade Platinum models will include the acclaimed Bose 5.1 Digital Surround system, as well as the eight-inch touch screen for DVD-based navigation and control of the DVD, CD, MP3 and XM Satellite radio entertainment.

Plentiful power
Platinum models are powered by the Escalade's exclusive 6.2L V-8 rated at 403 horsepower (301 kW)* and 417 lb.-ft. of torque (565 Nm).* It is an all-aluminum engine that uses variable valve timing (VVT) to optimize camshaft timing to improve low-rpm torque and high-rpm horsepower. The introduction of variable valve timing through the unique, dual-equal cam phaser is the industry's first application of VVT on a mass-produced V-8 overhead-valve engine.

A Hydra-Matic 6L80 six-speed automatic transmission is matched with the 6.2L engine. One of the industry's most advanced automatics, the 6L80 features clutch-to-clutch shifting and has a wide, 6.04:1 overall ratio – including two overdrive gears – that helps deliver an excellent balance of performance and fuel economy.

*SAE certified.


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    • 1 Second Ago
  • 37 Comments
      • 7 Years Ago
      What's with the picture of the Hybrid hardware under the hood? Is that a mistake or can you get a Platinum Hybrid? If they will be offering this I'll go put a deposit on one today. Midnight Blue/beige, and pinstriped on the way home from the dealership!
        • 7 Years Ago
        Ah, that one snuck in there when we updated the gallery. It's history
      • 7 Years Ago
      I just came from the Miami Beach Convention Center and this truck was not there. What's up with that? The Escalade Hybrid was there, but not the Platinum. I asked one the people behind the counter at the Cadillac display, and she had no idea was I talking about.
      • 7 Years Ago
      The world is ending--badly I might add.
      • 7 Years Ago
      Read the manual for the secret hiding compartments for the 20 kilos of smack for your very best friends.
      • 7 Years Ago
      In an odd American type of way,this is premium automobiling. Europeans like big saloons with tables and reclining seats(Maybach and Rolls Royce Phantoms), us americans kinda have the same thing...big, Suv's stuffed with everything you can imagine except a microwave oven. Peep that cool grill, this is the closest thing we will get to that beloved Sixteen concept. I like how they are revamping all the grills to show one consistant theme.
      • 7 Years Ago
      they retooled/redesigned the front grill/bumper, bringing it more inline with the design language as seen in the CTS. Compare it to the current design, as shown today in the hybrid Escalade.
      • 7 Years Ago
      The kitchen sink must be optional
        • 7 Years Ago
        Needs more pictures of the LED headlamps...


        I want one!
      • 7 Years Ago
      very nice
      • 7 Years Ago
      Maybe Cadillac will come out with a Cadillac Escalade Bronze for us folks who can't swing the Plantinum.
      • 6 Years Ago
      The Lexus LS600hl was the first car with LED headlamps not that Escalade.
      • 7 Years Ago
      Glad to see our American manufacturers still spending valuable engineering resources on these Woolly Mammoths as we head towards $4/gallon, while Toyota is marketing the Prius and the tiny, economical, and practical Yaris. Bravo Detroit!
        • 7 Years Ago
        Guys,

        I'm a fan of American... trust me, but the main difference is that while Toyota pawns off high-margin SUVs, they have the Prius and Yaris TODAY... while GM is still developING...

        Check out what the market thinks... Toyota has a market cap of almost $200 Billion, while GM has a market cap of $18 Billion. Why do you guys think that is?
        http://finance.yahoo.com/q?s=GM
        http://finance.yahoo.com/q?s=TM
        • 7 Years Ago
        Comments like yours are just stupid.

        The upgrades to this thing cost very little, and GM will sell every single one they build (with ridiculous margin).

        BTW, GM is also developing the Volt, Two-Mode, Clean Diesels and these at the same time.

        It is possible to multi task you know.
        • 7 Years Ago
        Toyota has one of the largest ranges of gas guzzling cars and trucks: Land Cruiser/Lx570, Seqioua, 4runner, Lexus LS (not including hybrid), Tundra...so on and so forth.

        • 7 Years Ago
        Oakie, define "BIG money" for me... GM is losing BILLIONS each quarter, and is losing more in 2006 than they lost in 2007 (perhaps in direct relation to the continued rise in oil prices?)

        Here's an excerpt from GM's latest SEC filing:

        "Accordingly, consolidated net loss was $39 billion and $38 billion for the three and nine months ended September 30, 2007, respectively. Loss from continuing operations before income taxes, other equity income and minority interests was $3.3 billion for the third quarter of 2007, compared to $1.2 billion for 2006."
        • 7 Years Ago
        And the new Lexus LX and the new Sequioa, Peter. Can we please stop acting like Toyota ONLY makes the Prius and the Yaris and the Camry? I have no problem with them offering stuff like the Sequoia, honestly. If folks want a big truck, let them have it. But the Prius comment is ridiculous at this point. Yes, they make the Prius. And they make giant trucks, too, because they like to make money as much as the next automaker. That's why companies do business. To make money.
        • 7 Years Ago
        The Tundra seems to be the ride Toyota is heavily marketing if you asked me. How great is the fuel economy on that pile?

        • 7 Years Ago
        http://www.lsj.com/apps/pbcs.dll/article?AID=/20071102/NEWS03/711020334

        I pasted this link so you can see how GM is doing in the business of selling cars. I do not care to get caught up in the game of three-card monte that most major corporations refer to as accounting & bookkeeping.

        ------------------------------

        Companywide, GM sold 310,008 vehicles last month, up from 301,117 in October 2006. The figures are unadjusted, calculating the percentage change in the total number of vehicles sold in one month compared with the same month a year earlier.

        Advertisement

        Some automakers report percentages adjusted for sales days. There were 26 sales days last month and 25 in October 2006.

        All Lansing-made vehicles saw sales gains, with the CTS and Enclave drawing special praise from GM.

        "Cadillac CTS and Buick Enclave have two of the fastest turn rates in the industry," said Mark LaNeve, vice president of vehicle sales, service and marketing for GM North America. "It's products like these that have enabled us to buck recent industry trends."

        A turn rate is the length of time it takes to sell a vehicle.

        According to Automotive News, there was a 21-day supply of the Enclave as of Oct. 1.

        That means that if no new Enclaves were made, it would take 21 days for GM to sell out of its supply of the vehicle. A 60-day supply is considered the automakers' target.

        And a Buick spokesman said Wednesday there are 1,300 people on a waiting list to buy Enclaves.

        Even so, GM said last month it would end third-shift production at the Lansing Delta Township plant in what officials said was an attempt to bring supply in line with demand. The move will lay off 1,000 people at GM and hundreds more at local parts supplier plants.

        With 4,244 Enclaves, 6,120 Acadias and 2,458 Outlooks sold last month, the crossover vehicles made at Lansing Delta Township helped generate a more than 320 percent increase in GM's mid-crossover segment, the carmaker said.
        -----------------------------

        I also really do like it that they have gotten away from sitting on a ton of inventory.
      • 7 Years Ago
      all I can say is....GAG
        • 7 Years Ago
        All I can say is "To each his/her own"
        • 7 Years Ago
        Another tacky truck for the "Daddy didn't love me" crowd.
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