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Volkswagen has revealed that it plans to take on the newly minted global leader Toyota and become the world's largest carmaker by 2015. The ambitious goal was confirmed by Michael Kern, head of sales and marketing for the Volkswagen brand, who said they aim to beat Toyota on both vehicle sales and profitability.

According to Kern, VW plans to bring 12 new models to its lineup in the next three years, a level unprecedented by any large carmaker. Kern was also quoted in German magazine Auto Motor Und Sport as saying "we are going to expand our presence in the United States, Russia, India and other markets."

One of the previews at the recent Frankfurt Motor Show was the up! minicar concept. Small cars are expected to be the Next Big Thing as the Indian and Chinese middle class mobilize.

As of 2007, however, Volkswagen is far behind Toyota and GM in sales. The company will manage to sell just over 6 million cars compared to more than 9 million for the two leaders.

[Source: The Auto Channel]



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  • 57 Comments
      • 7 Years Ago
      Let's all have fun thinking of the companies that have a better chance of taking over Toyota as #1 in America by 2015.

      1.) GM (it probably won't take 8 years)
      2.) Honda
      3.) Ford (depends on if they bring over kinetic design)
      4.) Hyundai (they are quickly proving that they aren't total pieces of crap)
      5.) Chrysler (yeah, that's sad if Chrysler has a better chance than VW does.)

      Plus, VW (and every other brand) is going to have extreme competition coming (at least pricewise) in the next couple years from china.

      And since everyone else has,

      HAHAHAHAHAHAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA
      • 7 Years Ago
      ROFLMAO.

      Mr. Kern, put down the crack pipe.
      • 7 Years Ago
      ROFL, stop, your killing me. out seat Toyota and GM? that is a good one. You have to have a quality image to do that and at least in the USA that is lacking. High prices. Poor reliablity, Horrid dealer net work. VW needs to fix all that before even thinking about anything else. They will have to out sell the Japanese and the Koreans at the game they know best, learning and learning fast.
      • 7 Years Ago
      what are we going to do tonight, Brain?
      same thing we do every night pinky, try and take over the world.


      Quit thinking organic growth and think acquisitions....


      • 7 Years Ago
      Wow, I wonder what Toyota is gonna say about this....

      Probably nothing, because they are all ROFL.
      • 7 Years Ago
      i would never ever buy a VW again;slow and unreliable.
      • 7 Years Ago
      And how is this magical overtake going to happen? Will reliability all of a sudden fall from the heavens? Will Toyota quality sudden go down the toilet? Will VW prices match domestics, which are improving fast? These seem like very big obstacles and hopes to wish for in 8 years (about 2 model cycles)...

      Oh wait, was the plan for VW to BUY Toyota?
      • 7 Years Ago
      With the euro at $1.40, nice try selling Corollas (kaffkaff) Jettas for $30,000 in America, not to mention Accords (kaffkaff) Passats for $40,000. You think Americans are going to buy that stuff?

      And where are they going to BUILD all this new inventory, at plants in Germany where the labor unions have an even worse stranglehold than the UAW in Detroit?

      Delusional thinking. Somewhere I think all this is being masterminded by Herr Doktor Gruppenfuhrer Piech in a last gasp grasp for automotive immortality before he becomes yet another historical footnote.

      Idiots.
        • 7 Years Ago
        Where??? Uh, India and China, for starters. US is a lost market for them, i think, best they can hope is stop losing so much money.
        • 7 Years Ago
        Historical footnote? He and his family is in the process of taking over the whole company. Pretty big footnote if you ask me.
      • 7 Years Ago
      I think they should work out their quality issues first...

      If you build a good product, growth will take care of itself.

      If BMW had a plain-vanilla brand, I could see them pulling this off. Their management is really in the zone right now.
      • 7 Years Ago
      VW, hyundai has a better chance of catching up Toyota in 2015
      • 7 Years Ago
      Is this possible????, i don't think so
        • 7 Years Ago
        Crappy cars....crappy prices....dream on VW.
        I've owned 3 of the last 12 years and have seen first hand the quality go in the toilet.

        From Germany to Peubla....it's not hard to see where they went wrong.

        I won't be coming back for more.
      • 7 Years Ago
      Actually looking at their quite startling growth in Europe/China /South America it is probable. That also depends if Ford/GM are still around or they are in the throws of terminal decline.Chrysler could possibly disappear. Toyota could plateau.
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