Daimler deals with Ford to get its name back
So here we are in 2007 when DaimlerChrysler no longer wants to be associated with its American half, but Ford owns the rights to the Daimler name. AutomotiveNews (sub. req.) reports the two companies have worked out a deal that will allow both Ford and DaimlerChrysler to use the name Daimler, adding one more twist in the brand's history. No word yet on how much money exchanged hands during the deal, but Automotive News says it was struck before Cerberus agreed to buy Chrysler.
Stay tuned for the next exciting development on "As Daimler Turns," which just might some vocal Germans unhappy about the automaker not using Benz in its name.
[Source: Automotive News - sub. req'd]
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