• 36
Chrysler has shelved plans to build a production version of the Imperial concept it introduced at the 2006 Detroit Auto Show. Citing increasing fuel costs and more stringent fuel economy standards expected from Capitol Hill, Chrysler said that the Imperial project was off, as a viable business case could no longer be made for the car.

According to the Detroit Free Press, Chrysler will still invest in the Brampton, Ontario plant that had been earmarked for Imperial production, but that focus will be on the next-gen 300 instead. Regarding the Imperial, Chrysler spokesman David Elshoff said that given the current climate, bringing the Imperial to production would have been "irresponsible." A side benefit of the cancellation is that we will be spared the sight of the "poor man's Phantom's" ghastly front end on American roads.

[Source: Detroit Free Press]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 36 Comments
      • 8 Years Ago
      The concept car was not pretty, but I thought it had already been decided that the concept would be changed if it ever saw production. The idea of a car positioned above the Chrysler 300, bringing back some heritage from the past, was a sound one. Especially since now they don't need to worry so much about stepping on the toes of Mercedes. I would have bought a car modeled after the 81-83 Imperial or the Imperials from the 60's, especially if they offered a coupe.

      Instead, we lose another potentially-great car in the name of political correctness. Wusses. Can you imagine Mercedes canceling the S-Class, or BMW canceling the 7-series? They just build the cost of the CAFE fines into the cost of the car, offer diesel models where viable, and get on with it.
      • 8 Years Ago
      good because it is a poorly done copy of the RR Phantom.
      • 8 Years Ago
      Chrysler nees to bring back Plymouth and start building a car like the Neon they had.
      • 8 Years Ago
      Thank You Chrysler!
      No good would have came from producing such a bad car.
      • 8 Years Ago
      I'm glad the big cheese saw fit to scrap that behemoth. I would have hated building it and having to look at it everyday. Thank you Cerberus! and thank you Steve Feinberg! Watch for the Challenger Dodge/Plymouth fans. I'm a Chevy nut but this is one nice ride. Just want to know who decided to put a whole in the roof so I can shoot him. Hemi Pony car with a sunroof, NOT!
      • 8 Years Ago
      It's too bad they're not going to build the Imperial. If Chrysler was at all concerned about fuel costs and mileage standards by the government, wouldn't they cancel all their RWD cars? I mean, they don't get that impressive of mileage anyway.
      • 8 Years Ago
      Thank you!!! At least the new owners have made one good decision. This thing was a disaster in waiting. Horrible looking and was intended for a part of the market that Chrysler did not need to be playing in.
      • 8 Years Ago
      the concept was embarrassing to look at. Chrysler does not need a car in that segment. Midsize sedans and a decent crossover would be a great start, along with a corporate interior makeover are 3 things of enormously greater importance if Chrysler wants to sell on merit and not price.


      • 8 Years Ago
      Someone call josh another vehicle just got shelved!
      • 8 Years Ago
      Chrysler does need a luxury car to compete with Cadillac, BMW, etc., just not this one. Focus on the next-generation 300 (maybe make it with bigger windows next time) and redesign the unpopular Sebring so it can compete with the Camry and Accord. If they want a true luxury car, use the next-gen 300 as a base and go from there.

      Better yet, make Chryslers luxury cars, bring back Plymouth for family cars, and keep Dodge as sporty/utility cars and trucks.
      • 8 Years Ago
      Bad move for Chrysler. It could have been good, IF, they used an existing RWD platform and stretched it to the max, then for fuel economy issues they could have put one of those M-B's Bluetec diesel in either V-8 or V-8 guise. Sharing production costs with the 300 or its replacement and building it in the same plant would have given Chrysler another vehicle in its lineup for a small investment. The ROI would pobably made it worth it even in small volumes.
      • 8 Years Ago
      I must be one of the only ones here at Autoblog who actually liked this concept, judging by all of the comments. However, I agree that it is a bad business case to build the car. While it would have pushed Chrysler farther upmarket (which they desperately need now that Mercedes is gone), the imperial probably would have been a slow seller just like the Commander was for Jeep. This news, combined w/ Chrysler's ahead of schedule job cuts, really is starting to make me believe that their new parent company will be good for them after all.
    • Load More Comments