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While poring over the RSS feeds today, we noticed a tiny article in Automotive News about Ford's desire to sell off both Jaguar and Land Rover. The potential sale has been in the news as of late, but this article caught our eye because it reveals a potential bidder with which we're all familiar. According to Automotive News, three private equity groups including Blackston, Cinven and... Cerberus (!) have shown interest in joining the auction for two of Ford's Premiere Auto Group brands. Cerberus, of course, is the same private equity group involved in the purchase of Chrysler from DaimlerChrysler.

While the news that Cerberus has thrown its hat in the ring for the purchase of Jaguar and Land Rover is not necessarily surprising (this is what private equity firms do, they buy stuff), the thought of a new American automaker housing the Chrysler, Dodge and Jeep brands along with both Jaguar and Land Rover certainly changes the landscape of the domestic auto industry in the near future. While Land Rover isn't in near as dire a straits as Jaguar, neither brand are performing at their peak potential. Unfortunately, neither is any Chrysler Group brand. Cerberus must really believe it has the magic touch to be getting involved with so many down but not out automakers.

[Source: Automotive News - sub. req'd]


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  • 27 Comments
      • 8 Years Ago
      2010: Cerberus passes Toyota as #1 automaker in the world.
      • 8 Years Ago
      I'd rather not have Jeep parts in my Range rover thank you. I'd prefer that another firm other than Cerberus get them both.
        • 8 Years Ago
        Well, based on the latest quality ranking, it wouldn't be such a bad thing.
        • 8 Years Ago
        You might want to rethink that. Maybe with some Jeep injected into RR, they won't spend so much tim atealership under repair.
      • 8 Years Ago
      They probably want to pick it up cheap and sell it off.Or cheapen it's value through negotiations then buy it and sell it off.Some combination like that.
      • 8 Years Ago
      its Blackston[e] that's also involved
      • 8 Years Ago
      If you have to fix one, its probably as easy to fix 2 at the same time...
      misery loves company, right?
      • 8 Years Ago
      As a journalist, I'm certainly interested in the news angle of that post.

      But, gotta laugh at that, mate. Cerberus (according to Greek mythology) was the three-headed watchdog who guarded the entrance to Hades/ Hell - and was often depicted with the tail of a snake!

      Cheers
      David McMahon
      • 8 Years Ago
      And if you think the UAW lost those 'higher paying' jobs to the Japanese, Mexicans and Koreans, well, think again. It was recently reported that autoworkers for Hyundai and Kia now earn more than workers in the UAW. Hyundai lost $1.8 billion last year due to labor strikes. Another strike is planned for next week.
      • 8 Years Ago
      The former offroader in me is practically drooling.

      Land Rover, give Jeep some diesel know-how.

      Jeep, let Land Rover borrow your Wrangler platform as a starting point for a next-gen Defender. Because that's probably the only way we'll ever see them again in the States.
      • 8 Years Ago
      I am not sure if this is a good idea for a new owner of a new company with lots of baggage. The should not concentrate on aquiring luxury name plates. Rather they should be concentrating on the issues they have at hand before taking up another plate. If they haven't even turned Chrysler around, i'm not sure if they can handle Jaquar and Land Rover.

      http://www.rolesor.com
      • 8 Years Ago
      What a chance to merge Viper + Jaguar into the meanest Machine on earth. Then create an F-1 car to bring back the glory of the D Jags, back in the day.

      a2jack,
      • 8 Years Ago
      Magic touch? No. Ability to buy up properties and sell them for more money? Yes.
      • 8 Years Ago
      Heh, they're also trying to buy 49% of BCE (Bell Canada... Foreign companies can't own (by law) more than 49% of a Canadian telecom).

      Land Rover tech. in Jeeps would sure be lovely.
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