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Carbuyers are such a fickle group. Chrysler learned that you can inundate them with all the cute ads, fashionable promotions, and corporate celebrities you've got, only to see sales stagnate and even decline. But CNW Market Research says the way to greater sales is to just throw yourself a little multi-billion-dollar buyout.

CNW's research indicates that consumers see the Cerberus buy as a good thing for the company, and, again according to the numbers, people would rather be on the winning team, buying their new cars from a well-off carmaker with a rosy future. CNW says just because of the perceived benefits of the Chrysler purchase, the company might see as much as a 4.4% uptick in sales.

We wonder if those same car shoppers will have such a positive image of Chrysler after Cerberus begins its expected restructuring to cut company overhead. The potential bad-pr backlash from seeing thousands of autoworkers lose their jobs just might erase any gains from becoming a more stable company.

[Source: Advertising Age]


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  • 14 Comments
      • 8 Years Ago
      It's the cars that'll sell, not the owner of the company.

      Mercedes proved that with it's classy name and lousy parenting.

      • 8 Years Ago
      Indeed; is the buying majority even AWARE of all the Big 2.5 drama we're aware of? I really don't think so.
      • 8 Years Ago
      Yeah like the average buyer will care that chrysler is owned by a three headed dog.
      • 8 Years Ago
      So, people will buy crap because the company has a new financial backer willing to lose more money producing crap?

      Hmm, why not just make better cars, more reliable cars, fuel efficient cars, and better looking cars at MUCH better prices?
      • 8 Years Ago
      Well, if you like a Chrysler product, why not buy it to help the company out?
      • 8 Years Ago
      Who said anything about restructuring or additional job cuts? No mention in the post you link to from earlier today. How about you guys wait until after something happens to report on it?
      • 8 Years Ago
      Fair is fair. What about Nissan? They are laying off workers, not only at their 2 Tennessee assembly plants, but also in Japan. Sales of their product line have been stagnating and they have changed their American marketing leader tree times in the last year or so. I for one would say Nissan is in trouble and more so than Chrysler. Chrysler's new product cycle is in full swing and they are currently performing better in the marketplace than Nissan.
      • 8 Years Ago
      What a bunch of hooey!!!
      • 8 Years Ago
      It's way too early for Cerberus to have improved Chrysler quality and customer care.

      Several hundred dollars was deducted from an associate's security deposit for his spotless 3-year-old Caravan. The charge will be waived if he leases another. He is suing in Small Claims Court, betting the judge will censure the extortionate behavior.

      He's another customer who will never buy a Chrysler again.
      • 8 Years Ago
      With the uncertain past, Chrysler will have to prove itself again. Unfortunatly, it's time that will convince buyers if Chrysler is here to stay.
      • 8 Years Ago
      The first two got it right -- except that, in the short term, some sales were deferred while the sale talk was all over newspapers, internet, etc., and those buyers may now go to showrooms. (leading to a temporary sales spike)
      __________________________________________

      MY GREAT SUGGESTION:

      Instead of the "Doctor Z" campaign that drove away buyers in peals of laughter, how about a commercial starring "Doctor Cerberus" -- who will threaten to bite off your ass in Hell for eternity, unless you purchase a Chrysler product??????
      ___________________________________________
      • 8 Years Ago
      turned in my caravan after the lease, dealer said looks great!
      i just got a bill 295. for scratches + $300. turn in fee, waived if i buy a new dodge... (that should be illegal)

      freaking criminals... yea like i would buy from those money grubbing, straw grabbing, crappy manufacturing tools.
        • 8 Years Ago
        Maybe next time you should read your contract.. idiot.
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