CNW's research indicates that consumers see the Cerberus buy as a good thing for the company, and, again according to the numbers, people would rather be on the winning team, buying their new cars from a well-off carmaker with a rosy future. CNW says just because of the perceived benefits of the Chrysler purchase, the company might see as much as a 4.4% uptick in sales.
We wonder if those same car shoppers will have such a positive image of Chrysler after Cerberus begins its expected restructuring to cut company overhead. The potential bad-pr backlash from seeing thousands of autoworkers lose their jobs just might erase any gains from becoming a more stable company.
[Source: Advertising Age]