Such is the appeal that Ford wishes to garner with the F150. They've successfully scrubbed the king of pickup sales behind the ears to great result. The problem is that while the F150 waits until 2009 for a refresh, GM just rolled out the GMT900s, and the Tundra is all-new. Granted, the Tundra isn't a proven threat yet, and with a goal of 200,000 this year, they'll probably sell out without dinging F150 sales. Perception's a funny thing though, and Ford wants to be certain that when people think Pickup, they think F150, hence the revamped ads. We think it's a smart move, as Mike Rowe has charisma and delivery that should at least amuse us. Whether it will help sell trucks remains to be seen.
Videos after the jump.