• Nov 29, 2006


Last year Mazda prepared three concepts for the auto show circuit, the Sassou, Senku and Kabura. This year we'll see three more concepts from the Japanese automaker, the first of which is the Nagare Concept. Its name is Japense for "flow" and the Nagare's design is supposed to capture the "spirit of motion". It's an age-old design mantra and holy grail for auto artists – make a car look like it's going fast while standing still. We'll leave it up to you to decide whether Mazda's Director of Design, Franz von Holzhausen (shown above showing off his baby), and his team succeeded.

Follow the jump for more analysis, live shots, press shots and Mazda's full press release.

[Source: Mazda]


The Nagare's front end looks like a Mazda RX-8 from 2020, while the long hatch body behind is an organic flow of curves accentuated by stripes that follow the current of sheetmetal like a riptide. It's an interesting car to look at it and when can waste a lot of time taking in every surface detail.

The Nagare's interior also features an interesting seating arrangement, with the driver placed front and center under the roof's highest point, and three additional passengers seated behind in a "wrap-around loung". Being a pie-in-the sky concept, the Nagare isn't necessarily a running prototype, but Mazda imagines it being powered by a hydrogen-fueled rotary engine.

The the Nagare is about as far from production as one can get, but Mazda tells us that the the next concept it will debut in Detroit could be ten years out from production, and the final one being debuted in Geneva could be produced "in the very near future." We think Mazda is one of few automakers that has successfully implemented a consistent design language across it's entire lineup (save for the B50 pickup and Tribute), so we're curious to see in Detroit where the company wants to go from here.

PHOTO GALLERY:



PRESS RELEASE:

MAZDA NAGARE CONCEPT: CAPTURING THE EMOTION OF MOTION
IN NEW SURFACE LANGUAGE

LOS ANGELES – After presenting three ground-breaking concept vehicles during the 2005-2006 global auto show season – Sassou at the 2005 Frankfurt Motor Show, Senku at the 2005 Tokyo Motor Show and Kabura at the 2006 Detroit Auto Show – Mazda's global design team wasn't about to rest on its laurels. To keep energy levels brimming, and to begin the process of evolving Mazda's design and surface language for future Zoom-Zoom vehicles, Mazda's design division has invented a new surface language called Nagare for introduction at this year's Greater Los Angeles International Auto Show.

NAGARE: (pronounced "na-ga-reh") Japanese for 'flow'
and the embodiment of motion.

Under the direction of Mazda's new global design director, Laurens van den Acker, the challenge given to the team was to invent a novel means of registering motion in vehicles whether they're moving or still. Nagare achieves that goal while also signaling a fresh design direction for future Mazda vehicles.

Nagare is the first of a series of design concepts – some closer to actual production vehicles than others – that Mazda will showcase this global autoshow season, including Los Angeles, Detroit, Geneva and Tokyo.

Franz von Holzhausen, Mazda North American Operations' (MNAO) Director of Design, and the man responsible for leading the US-based design team which developed this vehicle, explains, "We're looking well down the road with Nagare. We want to suggest where Mazda design will be in 2020. To do that, we redefined basic proportions and the idea of driving without losing the emotional involvement. Mazda's driving spirit will be enhanced and intensified by Nagare.

"Mazda doesn't produce concept cars to spin its wheels, and while some are more forward-looking than others, we simply do not create pure flights of fantasy. We develop these ideas to demonstrate what we really intend to build and sell. It took soul-searching along with basic research to invent the new surface language we're calling Nagare. The dynamic qualities of Mazda products already do an excellent job of capturing the spirit of motion so our goal was to move our design language a major step beyond what we've already demonstrated with Sassou, Senku, and Kabura.

von Holzhausen continues, "We began by studying motion and the effect it has on natural surroundings: how wind shapes sand in the desert, how water moves across the ocean floor, and the look of lava flowing down a mountainside. Natural motion registers an impression in your brain and that's what we hoped to capture with the new Nagare surface language.

"Once we started sketching our ideas, we weren't surprised to find similar quests underway in other product design disciplines. We found examples of motion influencing the shape and surface of furniture, architecture, apparel, and artwork. Nagare undoubtedly proves our confidence in identifying a new and exciting visual language for Mazda as we lead the way in defining the interaction of motion and flow in automobile surfacing.

"We began by developing a surface or textural language that describes flow. The motion of the vehicle is defined by, and evident in, the texture of its interior and exterior surfaces. There is no right or wrong way to capture the impression of motion, so each of the concepts we present throughout this global show season will embody a different interpretation of our new surface language."

CONCEPT OF A CONCEPT
von Holzhausen describes Nagare as "a concept of a concept." It's intentionally a celebration of proportions and surface language that will evolve in subsequent designs planned for presentation at future autoshows this season. In other words, design first, engineering later at this point in the process, in contrast to the classic 'form-follows-function' approach.

Adds van den Acker, "It's important to start with the vision first: Nagare is sculpture on wheels, our vision of what Mazda automobiles could look like in 2020. The concept we'll present in Detroit is practical enough to produce in the next decade, while the model under development for Geneva will embody design ideas we expect to implement in the very near future."

PACKAGE
Like all Mazda products, Nagare has the soul of a sports car. Its shape is sleek and aerodynamically efficient, as you'd expect of an urban cruiser for the future. Wheels are positioned at the far corners of the envelope for quick steering response and agile maneuverability. There isn't an ounce of overhang wasted.

Access to the four-place interior is provided by two double-length doors that hinge forward and up like the wings of a butterfly. The driver is centrally located, like a single-seat sports racer, for optimum control and visibility. Since the driver is positioned under the highest portion of the roof, there's ample headroom with a comfortably reclined backrest. Innovative seating arrangements are a Mazda specialty, as witnessed by the successful RX-8 four-passenger sports car and the clever packaging in the upcoming CX-9 three-row, seven-passenger crossover sport-utility vehicle.

Nagare's rear compartment is a wrap-around lounge offering relaxed accommodations for three passengers. The central front seat and expansive door opening facilitate easy entry to the surprisingly roomy interior.

Recognizing that an advanced design concept needs an advanced powertrain, Nagare could conceivably be powered by a hydrogen-fueled rotary engine. Mazda's work on this advanced driveline technology is among the most advanced in the world, with hydrogen/gasoline-fueled rotaries powering RX-8s currently in service in Japan.

SURFACE TEXTURE REGISTERING FLOW MOTION
Nagare's side surfaces provide a means of visualizing the air flowing along and over the car as it speeds through the atmosphere. Light and shadow combine to convey this feeling of motion even when the car is still. Similar hints of fluid flow are evident in the hood, wheel arches, LED head- and tail-lamp treatments. The same surface language plays throughout Nagare's interior; the instrument panel, center console, and door panels all appear to be influenced by flow.

Notes von Holzhausen of the vehicle, "Beauty is not a clean sheet of paper. Nagare's motion-influenced surface texture compliments its dynamic attributes. Because of Mazda's sporty essence, we never wrap our customers in boxes.

"Our new surface language is car-centric. After studying the architectural approach, which tends to be strictly rigid, and the organic approach, which is highly fluid, we created Nagare to straddle those two disciplines. It is fluid, graceful, and dynamic. But the message it registers on the beholder is flow-motion."

GLOBAL DESIGN EFFORT
To give Mazda products sold in far-flung global markets a common design theme, the three global design studios, located in Irvine, California, Frankfurt, Germany and Yokohama, Japan are inspired, guided, and encouraged by Laurens van den Acker, the firm's global design director, located at the company's headquarters in Hiroshima, Japan. Future concepts embracing the Nagare flow design discipline will evolve under van den Acker's oversight as this year's show season unfolds.

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.


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    • 1 Second Ago
  • 32 Comments
      • 8 Years Ago
      Looks like a life-sized hot wheels car.
      • 8 Years Ago
      I cant believe the negative reaction to this design. Is everyone so conservative?

      #11 "looks like a life-sized hot wheels car" ?? isn't a hotwheels car a scaled down model of actual models? So that would make this a life size car representing a car.

      #2 The C16??? I just had a lok and it looks cheap and ill-proportioned. It has taken some aspects of the Ferarri 599 (butress c-pillar for example) but manages to stuff up the proportions. Looks like it could be 20 years old otherwise. And the mustang concept is an ITALIAN design house's impression of what the mustang could look like...if not so conservative.

      What are you talking about people. The proportions on this are great. It incorporates a lot of mazda cues (the single piece front grill is seen on the rx8 and will appear more strongly on future models - Mazda has said this. The rear end treatment is also featured - although in a softer way. The surfacing is also very mazda - look up surfacing in your design text books to understand what I mean. Finally the front wheel arches is a feature of the Miata/MX5 and RX8 and will appear more on future models).

      Have you seen a 599? It may not have retro design and fit your idea of beautiful but it is very modern. It exudes confidence, and power with its stance and airflow management. It looks special. It is an event. Exacly as a ferarri should.

      I applaud this design by Mazda because it shows a linkage to previous concepts yet introduces new ideas such as those lights and side ripples.

      I am starting to believe that Americans are blind to good car design. Otherwise we wouldn't have so many aweful cars coming from there.

      • 6 Years Ago
      As the proud owner of a Mazda MX-3 (one of the last sold on the European Market in 1998), am I the only person who recognises that the rear end design of the Mazda Nagare Concept is more than a nod to the MX-3 which is seems to have evolved from to some degree at least?. Clearly, this concept is as original and advanced as the MX-3 was when it first came out in 1991. I for one applaud the originality of the design - and if it ever did come to production, I would want one! Thank goodness for designers who are still prepared to push the boundaries of design to create something unique. That's the exact reason why I bought a Mazda in the first place. He's on the right track.
      • 8 Years Ago
      Random thoughts:
      - The front end makes me think of the 612 scaglietti.
      - The taillights are pretty cool and innovative.
      - The interior shows a lot of resemblance with my favorite mazda concept car thus far, the kabura. Does this mean they're actually going to us some elements in future interior designs?
      - The overall shape is not groundbraking. While other designers tend to use some sharp edges, this designer does not. "Flow" is not "speed": look at Lamborghini's sharp edges... and they seem to go fast (and they do).
      - I just can't imagine me driving this car, which is in fact the purpose of a show car: capture peaoples imagination.

      That said: kudos to mazda for being one of the only japanese manufacturers to really try to push the envelope.
      • 8 Years Ago
      10 years ago, Mazda had two great looking cars. The Miata and the FD RX-7. Smooth and fast looking. What is this crap?
      • 8 Years Ago
      I for one am tired of all your hypercriticism and negative pith.

      Posted at 12:39AM on Nov 30th 2006 by Kevin L 0 stars

      And what exactly postive have you had to say, at all today MR kevin L ?? how does this add to the blog entry we are discussing ?? please do us all a favor and dont visit the comments section if it bothers you that much ! What you completly dont understand is that comments are good-bad-ugly not all happy positive stuff, if we cant have a opinion autoblog might as well turn all the comments off and none of us can share our feelings and our opinions ! you need to go back to motorweek on pbs , they only state positive things cause there afraid the manufacturers will never let them test there vehicles again !
      • 8 Years Ago
      Well, that is a great looking car if it ever ended up on the road... esp the drivers seat/steering wheel.

      But you know what, I am very bored with these kinds of concepts. They all look identical: the proportion of the wheels WAY up and the roofline WAY down compared to current cars, and none of them EVER end up on the road. The closest we have today to these kinds of concepts is the lambo.

      And don't tell me "its what the future will be like" because I have been seeing this style of concepts for 20 years now. Something tells me that future cars will still have a lot smaller wheels and conventional lines compared to all these identical 14 year old boy wet dream designs.

      Designers, please come up with car ideas that don't utilize the same stereotypes of macho looks.

      Anyone see the same pattern?

      • 8 Years Ago
      seems like it "flowed" out of his ass
      • 8 Years Ago
      Wow those final shots are amazing.
      Thumbs up.
      • 8 Years Ago
      Interesting design features, not really breaking any new ground here though aside from the seating. I'm not too big on the whole "side of a whale" look. Also the low windows are nice for aero but I doubt the view is very spectacular. Looks more intriguing than functional, although I guess that's what makes it a concept.

      What Mazda needs to be pushing instead of aesthetics is the real meat behind their future plans, the rotary. If they want to make their hydrogen-powered Wankel a common thing, they need to push the current engine into the mainstream by incorporating it into a wider variety of vehicles. Right now, 99% of mechanics won't touch a rotary engine and that fact is going to keep future rotary development at a crawl. It needs to stop being just "neat" and become "a more practical alternative."
      • 8 Years Ago
      I like the side, the back and the interior. The front... less so.

      Still... it's interesting. Not nearly the disaster some will no doubt say it is
      • 7 Years Ago
      I for one applaud someone willing to take some risks... But the silhouette on this screams Sid Mead to me. Anyone else think so?

      The front fenders will be a significant presence on the front of the car while driving, but no more so than the barndoor headlights on my Miata. The only things I see as an issue in production are the sheet-metal wrinkles on the doors and inboard of the front fenders (I wouldn't want to wash those) and the fighter-yoke wheel, fun but impractical for everyday driving.
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