Say what you will about the Jaguar X-Type wagon, shooting brake, you know it's a Jag when you see it. The same goes for the XJ, which was totally redesigned yet still retains its identity as an XJ and nothing else. In fact, the entire Jaguar line has a nice family look about it. The man responsible for the Jaguar design language, Ian Callum, has been awarded the highest honor the UK can muster for designers, the Royal Designers for Industry award. The honor is given to recognize designers who have "achieved sustained excellence in aesthetic and efficient design for industry." In a nutshell, we think what they're trying to say is that since taking the design reins at Jaguar in '99, Ian Callum has made Jaguars look great without resorting to excess frippery. Callum also has had a hand in shaping various Aston Martin, Ford, TWR and Ghia vehicles throughout his career. With the debut of the new XK coupe, it looks like there'll be no shortage of gorgeous Jaguars for us to drool over anytime soon.

The full press release can be found after the jump.

[Source: Jaguar]


PRESS RELEASE

JAGUAR'S IAN CALLUM IS PRESENTED WITH A ROYAL DESIGNERS FOR INDUSTRY AWARD

Jaguar's Director of Design Ian Callum has been honoured with a Royal Designer for Industry (RDI) distinction, the highest accolade a designer can receive in the UK. The award is given in recognition of designers who have 'achieved sustained excellence in aesthetic and efficient design for industry' and is presented by the RSA (Royal Society for the encouragement of Arts, Manufacturers and Commerce).

Commenting on the award Ian Callum said: "To gain such recognition from fellow members of the design community is an enormous privilege for me, particularly from a faculty that is not directly involved in the car business. This distinction is a testament to the value of car design and the role that car designers play in the motoring industry. "Design is a major driving force in the creation of the history of modern motoring and it is an honour for me, and my fellow artists and designers in the industry to have this acknowledged."

Presenting the diploma at the RSA on Thursday, November 30, Gerry Acher CBE LVO, RSA chairman, said: "As the man responsible for the stunning appearance of the new XK sports car, members of the Faculty of Royal Designers for Industry felt that Ian Callum's contribution towards the new direction of Jaguar cars should be recognised."

Ian Callum joined Jaguar in 1999 and helped in launching the X-TYPE Estate, the new XJ saloon, S-TYPE refresh and headed the design team towards the R-Coupe, RD-6, the Advanced Lightweight Coupe and other advanced design concept cars. His most recent design is the new XK sports car. Design features such as the distinctive oval grille opening, prominent bonnet power-bulge and practicality-enhancing rear Liftback all echo the classic E-type. Details like the sweeping front and rear light shapes and powerful stance have catapulted Jaguar sports car design firmly into the 21st century.

This is not the first time Ian has been recognised by the RSA; in 1975 he received first prize for the Annual RSA college bursary for Industrial Design, and he also received a "commendation" for Furniture Design the following year. This is the second award for Ian Callum this year. He recently received the Jim Clark Memorial Award, given by the Association of Scottish Motoring Writers (ASMW) to a Scot or Scots who have achieved excellence in the field of motoring.