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Mazda's new micro-site for the MX-5 hard-top convertible is a load of fun, placing its coupe-cabrio in a variety of ridiculous situations to demonstrate the *ahem* life-saving capabilities of what Mazda claims is "the world's fastest retractable hardtop".

Visitors to the site can create their own video, starring the MX-5, set in a variety of genres and placed in some off-the-wall scenarios with everything from ninjas and great white sharks to zombies and cowboys. It's direct-your-own B-movie fun for gearheads. (Of course they also give you the opportunity to find out more about the car the site and the movies showcase.)

Follow the jump to check out a few sample trailers and see how a retractable hard-top can save you from a variety of dangers you may or may not find yourself in.

[Source: Mazda]



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    • 1 Second Ago
  • 6 Comments
      • 8 Years Ago
      > Interesting how none of the videos are actually 12 seconds...

      It takes the Mazda 12 seconds to close the roof.
      • 8 Years Ago
      dude these are funny. nice ads.
      • 8 Years Ago
      ["It takes the Mazda 12 seconds to close the roof."]
      Ah! Gotcha, thanks.
      • 8 Years Ago
      Interesting how none of the videos are actually 12 seconds...
      • 8 Years Ago
      i love the ninja add, hahahaha
      • 8 Years Ago
      Cute commercials for a "cute" car.