12-Second Thrillers at the Mazda MX-5 micro-site
Mazda's new micro-site for the MX-5 hard-top convertible is a load of fun, placing its coupe-cabrio in a variety of ridiculous situations to demonstrate the *ahem* life-saving capabilities of what Mazda claims is "the world's fastest retractable hardtop".
Visitors to the site can create their own video, starring the MX-5, set in a variety of genres and placed in some off-the-wall scenarios with everything from ninjas and great white sharks to zombies and cowboys. It's direct-your-own B-movie fun for gearheads. (Of course they also give you the opportunity to find out more about the car the site and the movies showcase.)
Follow the jump to check out a few sample trailers and see how a retractable hard-top can save you from a variety of dangers you may or may not find yourself in.
[Source: Mazda]
Reader Comments (Page 1 of 1)
jj 11:40AM (11/23/2006)
dude these are funny. nice ads.
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Michael Smith 11:40AM (11/23/2006)
Interesting how the MX-5 on display rides even lower than my Eibach Pro-Kit sprung 2006 MX-5. I wish Mazda would be more honest in their advertising!
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williem 11:43AM (11/23/2006)
i love the ninja add, hahahaha
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epp_b 12:17PM (11/23/2006)
Interesting how none of the videos are actually 12 seconds...
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Peter 2:32PM (11/23/2006)
> Interesting how none of the videos are actually 12 seconds...
It takes the Mazda 12 seconds to close the roof.
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Bill Maher is an Idiot 2:57PM (11/23/2006)
Cute commercials for a "cute" car.
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epp_b 4:06PM (11/23/2006)
["It takes the Mazda 12 seconds to close the roof."]
Ah! Gotcha, thanks.
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