OnStar: Paranoia Sells

Now that they’ve ditched their focus on live concierge service and concentrated on fear, OnStar has really taken off. Needless to say, National Child Passenger Safety Week is a gift to the company’s marketing department. They’ve celebrated the occasion with a survey revealing that 76% of women would be concerned about “traveling alone in a deserted area with their children”. While they don’t specify how many women aregenerally concerned about travelling with rug rats, OnStar’s press release on the subject is a masterpiece of its kind, balancing paranoia, pathos, civic responsibility and old-fashioned hucksterism.

By robertfarago@hotmail.com
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Now that they’ve ditched their focus on live concierge service and concentrated on fear, OnStar has really
taken off. Needless to say, National Child Passenger Safety Week is a gift to the company’s marketing
department. They’ve celebrated the occasion with a
survey revealing
that 76% of women would be concerned about “traveling alone in a deserted area with their children”. While they
don’t specify how many women are generally concerned about travelling with rug rats, OnStar’s press release on
the subject is a masterpiece of its kind, balancing paranoia, pathos, civic responsibility and old-fashioned
hucksterism.