Nissan and Renault sales bids au revoir

While the U.S. press and auto enthusiasts cheered at the synergy resulting from Renault’s purchase of Nissan, the merger has not faired as well in Europe. Nissan products began to resemble the French automaker’s vehicles, affecting sales as the two competed in the same segment. Now, after five years, Nissan’s marketing and sales divisions are separating themselves from their French brethren to strike out on their own.

By joela714@gmail.com
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While the
U.S. press and auto enthusiasts cheered at the synergy resulting from Renault’s purchase of Nissan, the merger
has not faired as well in Europe. Nissan products began to resemble the French automaker’s vehicles, affecting sales as
the two competed in the same segment. Now, after five years, Nissan’s marketing and sales divisions are separating
themselves from their French brethren to strike out on their own.
Some strategies implemented by Nissan
included regional offices to determine what vehicles to sell at what prices, and new dealership networks. Full details
can be found at the link.


[Source: Automotive News]