New entry-level Mercedes crossover to be dubbed GLA

With BMW readying a refreshed X1 crossover for the U.S. this fall, Mercedes-Benz is looking to play Burger King to the Bavarian automaker’s McDonald’s, launching its own kiddie-sized crossover next year. According to Car, the new model, formerly known as BLK, is now called GLA, thanks to the marque’s new nomenclature.

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With BMW readying a refreshed X1 crossover for the U.S. this fall, Mercedes-Benz is looking to play Burger King to the Bavarian automaker’s McDonald’s, launching its own kiddie-sized crossover next year. According to Car, the new model, formerly known as BLK, is now called GLA, thanks to the marque’s new nomenclature.

The GLA will share a platform with the new A-Class and B-Class, riding on what Mercedes refers to as its MFA architecture. Car says the GLA will be about the same size as the B-Class pictured above, at 174.8 inches long, 70.9 inches wide, and 59 inches tall, with a 106.2-inch wheelbase – just slightly smaller than the X1. The magazine doesn’t have any specific information about what might be powering the new crossover, but says it will share powertrains with its platform-mates. This means we can probably expect the turbocharged, 208-horsepwoer, 2.0-liter four-cylinder with direct injection that we saw in the Concept Style Coupe at Beijing to be fitted underhood once the GLA arrives Stateside.