New Chinese Concept Debuts as a Rolls-Royce-Sized Luxury Sedan

The Avatr Vision Xpectra measures 230 inches long and has an expansive prismatic glass canopy.

Contributing Writer, Autoblog
Avatr Vision Expectra concept
Avatr
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It’ll Influence The Design Of Future Avatr Models

Chinese luxury brand Avatr used this week’s IAA Mobility Show in Munich to unleash a lavish concept car. Called the Vision Xpectra, it’s not destined for production but does help show off the prowess of Avatr’s European design studio, while potentially providing some hints at the brand’s future design direction.

The Vision Expectra is a four-door sedan with of epic proportions. It stretches 230 inches long (with a 135.8-inch wheelbase), 83.9 inches wide, and 55.3 inches tall, making it close in size to a Rolls-Royce Phantom Extended Wheelbase. It also has a suicide doors like the Rolls, but with no B-pillar to impede access to the cabin.

Enter The Vortex

Avatr’s designers were able to get away with deleting the B-pillar, as well as using very thin front and rear roof pillars, because the Vision Expectra is a pure concept car that doesn’t need to meet crash-safety standards. This also creates an almost purely glass roof, as seen on countless concept cars of old. The look is enhanced with prismatic glass that creates a glowing effect.

Inside is an element called “vortex” that houses an AI entity designed to interact with vehicle occupants, according to Avatr. A conventional screen is housed just below the vortex, and the center console can be configured for both touch and gesture controls.

In true luxury-car fashion, this massive car seats just four in order to maximize occupant space and comfort. A single center console flows from the front of the car to the back, containing control surfaces for occupants in both rows to use. Rear-seat passengers also get champagne flutes, while lamella sculptures on the doors blend with the dashboard.

New Name In Luxury

Avatr didn’t discuss specs, as the Vision Expectra isn’t intended as a production car. Launched in 2022, the brand currently sells a quartet all-electric and extended-range models, including the 06 sedan, 07 crossover, 11 fastback, and 12 liftback. Owned by Chinese automaker Changan and battery maker CATL, Avatr uses tech from Huawei, including its operating systems.

About the author

Stephen Edelstein

Contributing Writer, Autoblog

Stephen Edelstein is an automotive journalist covering the current state of the industry. His work is built on a deep knowledge of automotive technology and engineering, brand history, and the latest developments in motorsports. He leverages this broad context in his writing for publications such as Digital Trends, Ars Technica, and Motor Authority, aiming to make complex topics accessible to all readers.