NBC snagged 8.8 million for Detroit Car Show coverage

In its very first attempt it seems NBC succeeded in bringing tons of viewers to what is after all just a trade show.

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In its very first attempt it seems NBC succeeded in bringing tons of viewers to what is after all just a trade show.
Sure it’s a sexy trade show with lots of horsepower but there’s no action. But those accustomed to watching brightly
stickered cars racing in circles wouldn’t mind looking at stationary models they’ve never seen hosted by the regular
NBC NASCAR crew. And even Jeff Gordon joined the festivities offering pre-taped test-drives in some of the vehicles.
Did anyone catch this? We must’ve been getting prepped for the NFL playoffs.