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Jim Mateja does some reporting into why Pontiac turned to a second popular TV show for a product placement. While
the Oprah G6 move was widely praised, the car didn’t sell. The barely noticed Solstice stunt on The Apprentice
was to drive potential buyers to sign-up to buy one of the first 1,000 Solstice’s to run off the assembly line. Our
guess is the Solstice ploy will work better because all indications point to it being a remarkable vehicle. And in the
end that’s all that really matters. We also talked about last night’s episode of The Apprentice and the
Solstice over at TVSquad.