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Tires are often the most overlooked and underrated part of any car. The best set of brakes in the world won’t mean a thing if your tires can’t get grip, for example. Michelin’s Super Bowl LI commercial, titled “I need you,” wants to remind you that a good set of tires will provide peace of mind during those high-stress and uncertain moments. The ad features a few people rushing in their cars to loved ones, all rolling on safe and secure Michelin rubber. Look for Bibendum, or the Michelin Man, hidden throughout the ad.
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