We would say its not any more blasphemy than a Porsche SUV. Doron
Levin, a Bloomberg columnist, hints at Porsche’s plans to build a sedan. This heresy he speaks of is the same kind of
reaction that followed the announcement of the Cayenne SUV. What is interesting in this particular column is not
necessarily the talk of a potential Mercedes CLS competitor, but the care that Porsche went through prior to deciding
to build the Cayenne. Porsche engaged its dealers, clubs, and enthusiasts in a discussion over the Cayenne. You can see
what the outcome was, but the specifics of that process have not really been discussed. In general terms, the move to
build an SUV was seen by many enthusiasts as necessary to continuing the financial stability of the brand. Of course,
things are a bit different today than in the boom days of the SUV. With talk of a sedan coming, you can bet the same
discussion is taking place.
Is a Four-door Porsche heresy?
We would say its not any more blasphemy than a Porsche SUV. Doron
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