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Initial reports from dealers indicate that the GM Employee Discount for Everyone program has
brought in significantly more dealer traffic and sales. And while the program does reimburse dealers for five percent
of the MSRP, it is drawing fire from dealers and industry analysts. It is possible that this promotion will increase
sales, but it may also cannibalize sales that would’ve taken place in July and August. Not to mention the long term
effects of this promotion. This promotion will probably hurt sales the rest of the year, as well as the potential
resale value of used GM cars now and in the future. At least they may get some SUVs out of inventory.