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Adrants reports that Hummer hosted a branded concert with popular
hip-hop group the Black Eyed Peas to promote the new H3 at the Anaheim Auto Show. There is also a corresponding website
with a three minute video that aired after the concert. Adrants states the site got its heaviest traffic ever over the
next four days. Also in brand pimping attendence were XM Satellite Radio and Cigar Aficionado magazine. Ahhh
capitalism.
[Via Adrants]