According to J.D. Power, GM’s employee discount incentive program has boosted GM’s market share in the first weeks
of June. Reports from dealerships also paint a similar picture, with most GM dealerships seeing increased showroom
traffic. It seems that this is one of the most successful incentive programs GM has ever offered. If you go to their
website, you will see that the prices are very
attractive.
We wonder how this program has affected the buying experience at the dealerships. We also wonder if Saab has
experienced increased sales. Has anyone bought a car under this program? What was the buying experience like? Also has
anyone decided to purchase a Saab because of the incentives?