The madness is finally over; or, as GM said, “it’s just time for it to end.” New ads will run this weekend
officially notifying the public of the employee pricing program’s demise and advertising the new 2006 models, possibly
along with a new “value pricing” plans.
Lauded by some and criticized by others, the employee pricing plan resulted in a 47 percent rise in sales in June for
the automaker, along with a significant boost in market share. Additionally, the easy-to-understand program
earned GM some props in the area of public opinion.
Related posts:
GM’s Employee Discount for Everyone extension gets mixed
reactions
GM’s image recovers after employee discount promo
GM ends Employee Price promotion and slashes sticker
prices
Winners and losers in the GM employee-discount promo