GM price cuts to become permanent

GM has been battling the big rebate bug since “Keep America Rolling” in 2001. Big rebates create price hikes to ensure profitability is still there. Biggest problem: More and more people are shopping on internet sites via sticker prices and are not getting the rebates factored in, which prices some GM offerings out of the running. Dealers that have been briefed on GM’s strategy for 2006 models say the prices have been lowered to become more competitive on the internet and hopefully kill some of the incentives.

By avant1963@cheersandgears.com
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GM has been battling the big rebate bug since “Keep America Rolling” in 2001. Big rebates create price hikes to
ensure profitability is still there. Biggest problem: More and more people are shopping on internet sites via sticker
prices and are not getting the rebates factored in, which prices some GM offerings out of the running. Dealers that
have been briefed on GM’s strategy for 2006 models say the prices have been lowered to become more competitive on the
internet and hopefully kill some of the incentives.