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Mark LaNeve is out to put the kybosh on any notion that General Motors has designs on folding Saab and/or Hummer in
its bid for solvency. The automaker’s head of North American sales and marketing noted in a conference call that the two
brands are “intrinsically woven” into GM’s global outlook.
While Hummer has been experiencing growth and turning a profit, the General’s Swedish outpost has been awash in red
ink for many years. With a lack of fresh product and a clear brand identity, Saab has been on the ‘Will-They/Won’t-They’
Ferris wheel of brand consolidation speculation for as long as the discussion of portfolio tightening has been taking
place.
[Source: News.com.au]