Ferrari’s Most Beautiful Car Will Be Reborn And Renamed Tonight

The Italian automaker will reveal the Roma’s replacement later today.

Senior Editor, Autoblog
Ferrari Roma
Ferrari
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“It’s Almost Time” To Celebrate Another Part Of Italy

With the arrival of the Ferrari F80, one might be forgiven for thinking that Maranello has forgotten what it means to produce a beautiful, elegant car or how to invent a soulful name. But a new teaser shared on the Italian automaker’s social media channels suggests that it’s about to prove us wrong. The short clip provides a glimpse of an Italian shoreline, specifically the Amalfi Coast in the province of Salerno, and then it cuts to a clip of the road rushing beneath an accelerating car. In our minds, that suggests a mix of summer touring and Ferrari roadholding finesse. The teaser video ends with today’s date, 1 July 2025, so Ferrari’s latest will arrive imminently. But how do we know it’s the Ferrari Roma replacement?

Several Clues Tell Us What Ferrari Is Cooking

Ferrari Roma

Ferrari

As a publicly owned company (at least for now), Ferrari always lays out its plans for the year ahead in its investor calls, and the most recent of those plans included the promise of three new vehicles. Ferrari has already unveiled the F80 hypercar and the 812-replacing 12Cilindri coupe and Spider (considered one new vehicle). The 296 family only recently gained a more hardcore Speciale variant (which is considered only a trim, not a new vehicle), so it’s far too soon to replace the entry-level supercar.

The Roma, however, is aging, and with the grand tourer being named after a famous Italian city, this teaser of another highlight of Italy’s geography seems to fit. When covering the Amalfi and Amalfi Spider trademarks for CarBuzz more than a year ago, my theory was that the most beautiful and most relaxed car in Ferrari’s lineup would fit perfectly with a name that calls to mind one of the most scenic and luxurious areas in southern Europe, and since there’s no other Fezza awaiting imminent replacement, there’s no reason to adjust the supposition.

Still Lots To Learn

It’s unclear if the Roma replacement will be a truly new vehicle or if it will be a continuation of the existing vehicle with fresh looks and a new name. Firstly, the Ferrari Portofino was effectively a refreshed California. Secondly, the Roma only became available as a Spider variant in 2023, and we doubt Ferrari would offer that for such a short period without ensuring a cost-effective replacement was waiting in the wings. If the Ferrari Amalfi does prove to be an evolved Roma, we won’t complain – after the F8 Tributo ended production, the Roma is the only remaining Ferrari with a V8. We’ll report back once we have more information.

About the author

Sebastian Cenizo

Senior Editor, Autoblog

Sebastian Cenizo is a senior editor at Autoblog and an automotive journalist and columnist specializing in German sports cars, aftermarket tuning, and emerging vehicle technologies. Since 2019, he has written thousands of news stories, reviews, technical explainers, and opinion pieces, analyzing how innovations and legislation impact American car buyers.