Employee discounts attractive to GM buyers

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In the first two weeks of their Employee Discounts For Everyone program, GM has
managed to capture over 30% of the new-car market. This provides a sizable 8% increase in market
share over their May performance, and puts them (temporarily, at least) near the levels reached after the
start of the 0% financing offers. What remains to be seen, of course, is how long this momentum can be sustained.