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Put this one in the category of Blog Posts I Will Probably
Regret. This weekend, Gaywheels.com will launch as the first automotive
website targeted at gay, lesbian, bisexual, and transgender (GLBT) buyers. The site is said to provide a “gay-friendly”
way to shop for cars, eventually linking users to “progressive” manufacturers, dealers, and insurance companies
that offer domestic-partner benefits to their employees. According to founder Joe LaMuraglia,
71% of GLBT consumers
say that it’s important to spend their money with companies that offer such benefits. The site also offers
reviews, with the first one being for – I’m not making this up – the 2005 VW Jetta.