It’s not the car we would have expected to see in a commercial, but Cadillac’s put together a 90-second spot for the Celestiq, and it seems like it could be destined for broadcast. The automaker’s first Celestiq promo, from a year ago, was a 90-second spot uploaded in 4K, focusing on the electric sedan’s details, the Celestiq parked the entire time in a dramatically lit room. This one’s in standard high-definition, common for ads, and includes all of the accessories necessary for aspirational lifestyle allure — beautiful couple emerging from a multi-million-dollar home, people being slightly unnaturally at peace in a vehicle cabin, the Habanero Orange Celestiq being the most intense splash of color in a twilight cityscape, and so on, plus the small print about the hero car being a production unit required for truthiness in advertising. Â
During it all, we get to see new takes on the $340,000 sedan’s features, such as the fingerprint sensor that opens the powered doors and how the four-quadrant electrochromic Smart Glass Roof works, the driver darkening only the portion above his head. We also get glimpses of the 55-inch full-width display, and the Flying Goddess encased in a crystal dial next to the volume control for the 38-speaker AKG audio system. And note the color-matched ambience, the couple and the cabin’s ambient lighting resplendent in shades around the purple end of the spectrum. Â
We’re still in the dark about production timing, but we can take this advert as a big step closer to the goal. Two years ago, we expected the car to launch for the 2024 model year; that’s since become the 2025 model year. This is one of the most important Cadillacs in the brand’s history in terms of a statement vehicle, so there’s every reason to get it right. Whenever customers finally take delivery, the specs still point to a 111-kWh battery powering a dual-motor powertrain making 600 horsepower and 640 pound-feet of torque. We haven’t heard of a production cap, but hand-built volumes out of the Warren Technical Center shouldn’t exceed 150 units per year.