Automated driving directions service coming soon?

NAVTEQ, the folks who provide the digital maps for vehicle navigation systems (and MapQuest), and ATX Group, a vehicle telematics services provider for Mercedes, BMW, Rolls-Royce and others, announced today a joint venture to develop a prototype automated driving directions service. The service will integrate NAVTEQ’s map data with ATX’s automated voice recognition technology to offer driving directions to any user with a mobile phone. No onboard navigation system required. I’d imagine that onboard navigation systems are used fairly infrequently by most of us – weusually know where we’re going – so this solution might be an interesting substitute for an expensive option.

By s.waterman@p1data.com
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NAVTEQ, the folks who provide the digital maps for vehicle navigation systems
(and MapQuest), and ATX Group, a vehicle telematics services provider for Mercedes,
BMW, Rolls-Royce and others, announced today a joint venture to develop a prototype automated driving directions
service.

The service will integrate NAVTEQ’s map data with ATX’s automated voice recognition technology to offer driving
directions to any user with a mobile phone. No onboard navigation system required.

I’d imagine that onboard navigation systems are used fairly infrequently by most of us – we usually know
where we’re going – so this solution might be an interesting substitute for an expensive option.