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  • Aurus Russian luxury car
  • GENEVA, SWITZERLAND - MARCH 06: Aurus Senat is displayed during the second press day at the 89th Geneva International Motor Show on March 6, 2019 in Geneva, Switzerland. (Photo by Robert Hradil/Getty Images)
  • Aurus Russian luxury car
  • GENEVA, SWITZERLAND MARCH 5, 2019: Logo on an Aurus Senat Limousine L700 on display during a press day ahead of the opening of the 89th Geneva International Motor Show. Sergei Fadeichev/TASS (Photo by Sergei Fadeichev\TASS via Getty Images)
  • Aurus Russian luxury car
  • GENEVA, SWITZERLAND - MARCH 7, 2019: An Aurus Senat Sedan S600 on display at the 89th Geneva International Motor Show. Sergei Fadeichev/TASS (Photo by Sergei Fadeichev\TASS via Getty Images)
  • Aurus Russian luxury car
  • GENEVA, SWITZERLAND - MARCH 7, 2019: A stand of Aurus at the 89th Geneva International Motor Show. Sergei Fadeichev/TASS (Photo by Sergei Fadeichev\TASS via Getty Images)
  • Aurus Russian luxury car
  • GENEVA, SWITZERLAND - MARCH 7, 2019: An Aurus Senat Sedan S600 on display at the 89th Geneva International Motor Show. Sergei Fadeichev/TASS (Photo by Sergei Fadeichev\TASS via Getty Images)
  • Aurus Russian luxury car
  • GENEVA, SWITZERLAND - MARCH 06: Aurus Senat is displayed during the second press day at the 89th Geneva International Motor Show on March 6, 2019 in Geneva, Switzerland. (Photo by Robert Hradil/Getty Images)
  • Aurus Russian luxury car
  • GENEVA, SWITZERLAND MARCH 5, 2019: Aurus Senat Limousine L700 on display during a press day ahead of the opening of the 89th Geneva International Motor Show. Sergei Fadeichev/TASS (Photo by Sergei Fadeichev\TASS via Getty Images)
  • Aurus Russian luxury car
  • GENEVA, SWITZERLAND MARCH 5, 2019: Chassis of an Aurus car during a press day ahead of the opening of the 89th Geneva International Motor Show. Sergei Fadeichev/TASS (Photo by Sergei Fadeichev\TASS via Getty Images)
  • Aurus Russian luxury car
  • GENEVA, SWITZERLAND MARCH 5, 2019: Wheel rim of an Aurus Senat Limousine L700 on display during a press day ahead of the opening of the 89th Geneva International Motor Show. Sergei Fadeichev/TASS (Photo by Sergei Fadeichev\TASS via Getty Images)
  • Aurus Russian luxury car
  • GENEVA, SWITZERLAND MARCH 5, 2019: Engine at the Aurus stand during a press day ahead of the opening of the 89th Geneva International Motor Show. Sergei Fadeichev/TASS (Photo by Sergei Fadeichev\TASS via Getty Images)
  • Aurus Russian luxury car
  • GENEVA, SWITZERLAND MARCH 5, 2019: Aurus Senat Limousine L700 on display during a press day ahead of the opening of the 89th Geneva International Motor Show. Sergei Fadeichev/TASS (Photo by Sergei Fadeichev\TASS via Getty Images)
  • Aurus Russian luxury car
  • GENEVA, SWITZERLAND MARCH 5, 2019: Interior of an Aurus Senat Sedan S600 during a press day ahead of the opening of the 89th Geneva International Motor Show. Sergei Fadeichev/TASS (Photo by Sergei Fadeichev\TASS via Getty Images)
  • Aurus Russian luxury car
  • Russian President Vladimir Putin, right, drives the Aurus, or Cortege, limousine during his meeting with Egyptian President Abdel-Fattah el-Sissi at the Sochi Autodrom circuit in Sochi, Russia, Wednesday, Oct. 17, 2018. (Alexei Druzhinin, Sputnik, Kremlin Pool Photo via AP)
  • Aurus Russian luxury car
  • Russian President Vladimir Putin, right, drives the Aurus, or Cortege, limousine as Egyptian President Abdel-Fattah el-Sissi, left, sits in the passenger seat at the Sochi Autodrom circuit in Sochi, Russia, Wednesday, Oct. 17, 2018. (Alexei Druzhinin, Sputnik, Kremlin Pool Photo via AP)
  • Aurus Russian luxury car
  • The Aurus Senat is displayed at the Moscow International Motor Show in Moscow, Wednesday, Aug. 29, 2018. (AP Photo/Pavel Golovkin)
  • Russia New Presidential Limousine
  • One of Russian new Presidential limousine is driven during the inauguration ceremony of Vladimir Putin, in Moscow, Russia, Monday, May 7, 2018. The Aurus or Cortege limousine was shown to the public for the first time during Putin's inauguration.(Sergei Savostyanov, Sputnik, Kremlin Pool Photo via AP)
  • Russia Motor Show
  • Russian Minister of Industry and Trade Denis Manturov, left, and Aurus CEO Hilgert Franz Gerhard Franz Hilgert unveil the Aurus Senat during it's presentation at the Moscow International Motor Show in Moscow, Wednesday, Aug. 29, 2018. (AP Photo/Pavel Golovkin)
  • Aurus Russian luxury car
  • GENEVA, SWITZERLAND - MARCH 7, 2019: The Head of the Federal Department of Foreign Affairs of Switzerland, Ignazio Cassis, in an Aurus Senat Limousine L700 on display at the 89th Geneva International Motor Show. Sergei Fadeichev/TASS (Photo by Sergei Fadeichev\TASS via Getty Images)
  • Aurus Russian luxury car
  • El canciller suizo Ignazio Cassis se sienta en un auto Aurus Senat durante la inauguración del 89no Salón Internacional del Automóvil en Ginebra, jueves 7 de marzo de 2019. Es una limusina como la que utilizó en un tiempo el presidente ruso Vladimir Putin. (Martial Trezzini/Keystone via AP)
  • Russia New Presidential Limousine
  • One of Russian new Presidential limousine is driven during the inauguration ceremony of Vladimir Putin, in Moscow, Russia, Monday, May 7, 2018. The Aurus or Cortege limousine was shown to the public for the first time during Putin's inauguration.(Sergei Guneyev, Sputnik, Kremlin Pool Photo via AP)
  • Russia New Presidential Limousine
  • One of Russian new Presidential limousine is driven during the inauguration ceremony of Vladimir Putin, in Moscow, Russia, Monday, May 7, 2018. The Aurus or Cortege limousine was shown to the public for the first time during Putin's inauguration. (Vitaly Belousov, Sputnik, Kremlin Pool Photo via AP)
  • Aurus Russian luxury car
  • GENEVA, SWITZERLAND - MARCH 06: The Russian automaker Aurus unveils 'Senat' during the second press day of the 89th Geneva International Motor Show in Geneva, Switzerland on March 06, 2019. (Photo by Mustafa Yalcin/Anadolu Agency/Getty Images)

GENEVA — If you want to ride like Vlad — Russian President Vladimir Putin, that is — this may be the limo for you.

At the Geneva Motor Show, Russian automaker Aurus has trotted out a hulky, luxurious Senat Limousine L700 with lines vaguely reminiscent of a Rolls-Royce.

It's the European debut of a vehicle whose designers want to crack a Western market of rich pop stars and business execs.

The company's stand on Thursday featured a model that once toted around the Russian leader. He's also driven the Aurus himself.

"He is really deeply interested in technology and in many things hands on," Aurus CEO Franz Gerhard Hilgert said of Putin. "And so he needs to understand what it is, how it works — and if he likes it."

While not entirely as secure as Putin's model, the L700 comes in a seven-ton armored version, and an unarmored model is available, too.

Hilgert said the vehicle comes with 600 horsepower and an automatic transmission, all made in Russia.

Executives are aiming to start sales in Europe next year or 2021. Aurus spokeswoman Liliya Zhdanova said pricing wouldn't be announced until next month.


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