2016 Cadillac CT6 driving
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2016 Cadillac CT6 driving
  • Image Credit: Cadillac/Fets
2016 Cadillac CT6 driving
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2016 Cadillac CT6 front 3/4 view
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2016 Cadillac CT6 driving
  • Image Credit: Cadillac/Fets
2016 Cadillac CT6 driving
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2016 Cadillac CT6 rear 3/4 view
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2016 Cadillac CT6 top view
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2016 Cadillac CT6 front view
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2016 Cadillac CT6 headlight
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2016 Cadillac CT6 headlight details
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2016 Cadillac CT6 door handle
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2016 Cadillac CT6 taillight
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2016 Cadillac CT6 interior
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2016 Cadillac CT6 interior
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2016 Cadillac CT6 interior
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2016 Cadillac CT6 front seats
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2016 Cadillac CT6 seat details
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2016 Cadillac CT6 gauges
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2016 Cadillac CT6 gauges
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2016 Cadillac CT6 speaker
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2016 Cadillac CT6 infotainment system
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2016 Cadillac CT6 center console
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2016 Cadillac CT6 rear view mirror
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2016 Cadillac CT6 sill plate
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2016 Cadillac CT6 rear seats
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2016 Cadillac CT6 rear seats
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2016 Cadillac CT6 rear seats
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2016 Cadillac CT6 rear seat monitors
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2016 Cadillac CT6 rear seat monitors
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2016 Cadillac CT6 rear seat remote control
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2016 Cadillac CT6 engine
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Cadillac is launching a subscription-based service that gives users access to most of its models for a flat fee of $1,500 a month. Called Book by Cadillac, the program starts in February in New York City and its surrounding areas. Cadillac's goal: attract users who want flexibility without the costs and commitment of ownership.

The monthly fee is steep, but Cadillac argues it's competitive with the cost of leasing a well-equipped luxury car. It also includes maintenance, taxes, and insurance fees. The Book service can also be stopped at any time, which frees users from any payments. There's no restrictions on mileage, though users pay for gas either by filling up the car when they're done with it or through a Caddy concierge who bills their account.

Cadillac will deliver and pick up the vehicles from the user's choice of location via a white-gloved driver. Users can change vehicles up to 18 times per year, and they can be reserved with a mobile app. The theoretical goal is a Book user could head to the airport in New York in a Cadillac and reserve another one for their use in Los Angeles.

Cadillac ran a test program last year and decided to move forward with Book after receiving a positive response on the price and features. "The overwhelming result is this is something competitive," spokesman Eneuri Acosta said.

The program features the Escalade, Escalade ESV, CT6, CTS-V, ATS-V, and XT5 decked-out in Platinum trim. Other vehicles, like the non-V-series ATS or CTS could be added if there's demand. Book by Cadillac starts in New York, but will expand to other unspecified markets.

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