Google is not paying Freeman's presumably astronomical fee just to entertain some wayward motorists, however. Entertainment Weekly reported that his inclusion as an optional Waze voice is a marketing tie-in for his latest film, the disaster-adventure London has Fallen, set to debut March 4. The film is the sequel to 2013's Olympus has Fallen, where Freeman plays the vice president of the United States.
As a Waze voice, Freeman addresses the driver as if they were the president. This allows Waze users the chance for a little drive time role-playing as they pretend that a desperate international incident caused by terrorists is causing the latest traffic back up rather than a pileup of distracted drivers blocking the lanes ahead of them.