Want to get your hands on the first new Rolls-Royce Dawn to reach North America? The automaker will auction off the first of its new convertibles in the US at the Naples Winter Wine Festival in January. All proceeds will go to charity.

The Dawn is the new drophead counterpart to the Ghost and Wraith. The four-seat convertible features a 6.6-liter twin-turbo V12 good for 563 horsepower and 575 pound-feet of torque, channeled to the rear wheels through an eight-speed automatic transmission for a 0-62 time of under five seconds. It's a suitable foil to the likes of the Bentley Continental GTC and Mercedes-Benz S-Class convertible. Rolls-Royce introduced the Dawn at the Frankfurt Motor Show just a couple of months ago, and will begin arriving at dealers in April.

The example pictured here will be the first to arrive in North America. It'll be outfitted by the Bespoke division in Arctic White with a Deep Red roof and a corresponding interior with Indian Rosewood trim and unique treadplates. It's valued at over $400,000, but bidding will start at $335,000 at the wine fest scheduled for January 29-31 at the Ritz-Carlton in Naples, FL. Proceeds from the auction will go towards the Naples Children & Education Foundation.
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Rolls-Royce Motor Cars Offers Once-In-A-Generation Opportunity To Own The Sexiest Rolls-Royce Ever Built
Bidder at the 2016 Naples Winter Wine Festival will become the first North American customer to receive the new Rolls-Royce Dawn

WOODCLIFF LAKE, N.J., Nov. 4, 2015 /PRNewswire/ -- Bidders at the 2016 Naples Winter Wine Festival will have a truly exclusive opportunity to become the first North American customer to receive the sexiest Rolls-Royce ever built. The all-new Rolls-Royce Dawn marks a new horizon in the Rolls-Royce Motor Cars' lineup of pinnacle motor cars, and the brand has offered the very first delivery in North America to benefit Naples' charities. This Dawn will be offered at the Naples Winter Wine Festival to be held from January 29-31 2016 at The Ritz-Carlton Golf Resort in Naples, Florida with proceeds benefiting the Festival's founding organization, the Naples Children & Education Foundation.

A true four-seater, Dawn is the most social of super-luxury drophead motor cars. Its effortless elegance and luxurious, yet approachable demeanor fits seamlessly into the backdrop of the 16th annual Naples Winter Wine Festival.

"I couldn't think of a more fitting way to celebrate the first new Rolls-Royce Dawn for North America than through this auction," said Rolls-Royce Motor Cars CEO Torsten Müller-Ӧtvӧs. "Dawn is the sexiest and most social Rolls-Royce we've ever designed and the NWWF epitomizes the social life of our owners. We are proud to make the introduction at this event and help benefit children in need."

This particular motor car is guaranteed to be the first delivery in North America, and will be built in February 2016 at Goodwood, the Home of Rolls-Royce in the South of England. Upon departure from of the home of Rolls-Royce, the car will be flown to location. The 'first' Rolls-Royce Dawn is scheduled for delivery in April 2016.

This exquisite motor car – commissioned specifically for this moment – boasts a stunning Arctic White exterior finish with a Deep Red roof, offset by an Arctic White and contrasting Consort Red interior appointed in the finest quality leather in the world. The vehicle also dons full Santos Palisander Canadel Paneling – a handcrafted finish of open pore Indian Rosewood ­– covering the front fascia, doors and wrapping onto the back deck. This Dawn will be adorned with one-of-a-kind Bespoke Treadplates commemorating the premier delivery and the winning bid from the Naples Wine Auction.

Starting at approximately $335,000, this uniquely Bespoke Dawn is valued at more than $400,000. Like every Bespoke Rolls-Royce Motor car, this Dawn features the traditional hand-crafted wood and leather combined with the latest in modern materials, design and technology. This melding of tradition and technology is topped off with a color palate of 44,000 to offer each Rolls-Royce Motor Car a unique commission. More than eighty percent of Rolls-Royce owners Bespoke their commission with exclusive content.

Dawn shares the heart and soul of any Rolls-Royce motor car with a twin-turbo 6.6-litre V12 powertrain with 563bhp and features groundbreaking technology including the world's first Satellite Aided Transmission (SAT) launched on Wraith, Night Vision and Color Head-Up Display. The 'First Dawn' proposes a true driving experience coupled with the satisfaction of having contributed handsomely to the benefit of children in Collier County.

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