It's not uncommon to see all manner of sensors being installed inside new cars these days, monitoring everything from ambient noise to our levels of alertness. The question is what the automakers will do with the information gathered by those sensors, and we've seen some fairly novel innovations. This latest solution from Lexus may not be the most useful, but it's definitely one of the most interesting we've seen to date.

The Japanese luxury automaker's Australian division cooked up this special RC F show car with a heart-rate monitor and a special electroluminescent paint job. The sensors detect how fast the driver's heart is beating, and displays it accordingly down the side of the car's flanks. In daylight it looks like it's painted plain old ordinary silver, and otherwise it's the same luxury muscle coupe we know, with a 5.0-liter V8 churning out 467 horsepower in resolute defiance of the downsizing/turbocharging trend that's sweeping the industry.

The project was cooked up by creative agency M&C Saatchi and uses glow-in-the-dark paint from American specialist Lumilor. The vehicle is set to be unveiled over the weekend, but you can scope it out now in the images below and the preview video above. Is it pointless? Almost entirely. Does that make it any less cool? Of course not.
Show full PR text
22 July 2015

LEXUS GETS PULSES RACING WITH WORLD'S FIRST HEARTBEAT CAR

Lexus Australia has developed the world's first vehicle to display a heartbeat on its exterior in a demonstration of advanced technology and the connection between man and machine.

The Japanese luxury marque collaborated with creative agency M&C Saatchi to produce a one-off RC F V8 coupe that integrates a series of technologies to display a person's heartbeat in the vehicle's bodywork.

The first stage of the system works by transmitting the heartbeat of a connected person from a heart rate monitor to a bespoke electrical system in the RC F.

The on-board system captures and processes the data before sending an electric charge through the RC F's body panels that are painted in electroluminescent paint developed by US-based specialist Lumilor.

This innovative paint finish glows when the electrical charge runs through it and displays the person's heartbeat via a real-time animation sequence.

Lexus Australia chief executive Sean Hanley said the heartbeat car comes in the wake of other innovative brand activities in 2015 and an ongoing commitment to the development of high performance Lexus F vehicles.

"This latest concept follows other innovative projects we have developed this year including smart outdoor advertising billboards that respond to the car you're driving and our fantastic new Lexus hoverboard," Mr Hanley said.

"These activities underline the new, bold way we are behaving across all areas of the Lexus business.

"The heartbeat car also links to another key part of our brand - high performance vehicles - via our F brand, and the emotional response a person gets from a machine like the RC F coupe," Mr Hanley added.

Mr Hanley also emphasised that Lexus' dedication to luxury would not waver.

"No matter the innovative technology we display and bring to market, our commitment to delivering the ultimate luxury customer experience remains the foundation of the Lexus brand," Mr Hanley said.


Related Video:

2015 Lexus RC F Sport Accesory Display | 2015 NYIAS | Autoblog Short Cuts

Share This Photo X