Here's a shocker for our loyal readers – Volkswagen has just released a special app just for the iPad. Sarcasm aside, the German automaker has released a new consumer magazine for the tablet called the Digital Automotive Space, or DAS. The company plans to publish content on its products via the digital magazine quarterly, and it will be available in five languages. VW says the app will feature plenty of tricks that will be unavailable anywhere else, including unique 360-degree images, videos and other multimedia doodads.
The DAS is free, which is a good thing considering that it's essentially one big advertisement. Be sure to check it out in the Apple App Store and let us know what you think. Hit the jump to see the press release.
[Source: VW]
The DAS is free, which is a good thing considering that it's essentially one big advertisement. Be sure to check it out in the Apple App Store and let us know what you think. Hit the jump to see the press release.
[Source: VW]
VOLKSWAGEN PUBLISHES iPAD CUSTOMER MAGAZINE
28/05/10
* First automaker to develop app specially for iPad
* Free download in iTunes Store coming soon
*
Wolfsburg, May 28, 2010 – Volkswagen has become the first automaker to develop a digital customer magazine as an app specially for the iPad. The innovative digital product which goes by the name of 'DAS.' lines up in good time for the launch of the new Apple product in Europe. The title stands for "Digital Automotive Space". The magazine will be published quarterly in five languages and will be accessible throughout Europe.
"DAS. is an important building block in Volkswagen's digital marketing strategy and gives us the opportunity for an interactive dialog with our customers. Our goal is to transmit the fascination of the brand and its products in a new digital dimension, creating a global experience," Luca de Meo, Head of Marketing at the Volkswagen Passenger Cars brand, said at the launch of the iPad app.
The app specially developed for the iPad transforms the user into a player who can enjoy the magazine's themes in an innovative virtual reality using the familiar functions of the iPhone.
Five chapters tell stories from the Volkswagen world. Volkswagen makes comprehensive use of the iPad's digital potential. The 360° images, for example, give the user a realistic impression of technical features on the Volkswagen Touareg such as "Area View".
In addition, an internet version of DAS. will be published from the end of June. It will then also be possible to integrate content in social networks such as Facebook.
28/05/10
* First automaker to develop app specially for iPad
* Free download in iTunes Store coming soon
*
Wolfsburg, May 28, 2010 – Volkswagen has become the first automaker to develop a digital customer magazine as an app specially for the iPad. The innovative digital product which goes by the name of 'DAS.' lines up in good time for the launch of the new Apple product in Europe. The title stands for "Digital Automotive Space". The magazine will be published quarterly in five languages and will be accessible throughout Europe.
"DAS. is an important building block in Volkswagen's digital marketing strategy and gives us the opportunity for an interactive dialog with our customers. Our goal is to transmit the fascination of the brand and its products in a new digital dimension, creating a global experience," Luca de Meo, Head of Marketing at the Volkswagen Passenger Cars brand, said at the launch of the iPad app.
The app specially developed for the iPad transforms the user into a player who can enjoy the magazine's themes in an innovative virtual reality using the familiar functions of the iPhone.
Five chapters tell stories from the Volkswagen world. Volkswagen makes comprehensive use of the iPad's digital potential. The 360° images, for example, give the user a realistic impression of technical features on the Volkswagen Touareg such as "Area View".
In addition, an internet version of DAS. will be published from the end of June. It will then also be possible to integrate content in social networks such as Facebook.
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