Entry-level BMW for the playground market

BMW launched another new model this week, a freshened version of its Kids' Bike. Targeted at the 2 1/2 to 6 year-old BMW demographic, the bike has easily removable pedals so that kids learning to ride can keep their feet on the ground and use it as a push-bike. Once the child is comfortable with balancing and stopping the baby beemer, mom or dad can add the pedals.
The blue and grey two-wheeler is certainly priced like a BMW - at $300. Available at bmw-online.com.

[Source: BMW]

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