Why pay millions of dollars to advertise your new CUV in print media when you can design a free MySpace page for it in seconds and probably get more exposure? The upcoming Lincoln MKX, which will arrive in 4 months, 14 days, 22 hours and 20 minutes according to its BlingyBob countdown timer, has now got its own page on MySpace with a blog, music (currently Cheap Trick performing I Want You to Want Me), a General Interests section, PhotoBucket slide show, Friend’s list (click here to see who is counted as the MKX’s friend so far), as well as a Hot Off The Press list, at the top of which is your favorite auto blog, Autoblog. w00t!
Normally we scoff when automakers do this kind of pseudo-viral marketing, but we have to admit this is pretty cute and it probably only cost Lincoln a couple lunch hours playing on the internet.
Thanks Niko for the tip!