According to a report in Reuters, we will get to know the new face of Maybach at this year's Los Angeles Auto Show and Guangzhou Motor Show. The revival of the name has been in the news for a while now, but what hasn't been clear is where it will fit in with other models like the coming Pullman. The Reuters piece says it will be "used to adorn an exclusive version of its S-Class limousine," but the real punch is reading that it is expected to "cost more than double the 165,000-euro ($228,000) asking price of its current flagship, the Mercedes-Benz S600."

The base price of a 2012 Maybach 57, the year the brand died, was $376,300. If Reuters is correct, and depending on how much "more" is added to "double," the price of Maybach just as a trim level and not as a standalone brand could still carry a gaudy
premium for what the article calls "soft-touch leather and bespoke materials." True, that listed euro price will be higher than our own S600 - which we don't know the price of yet. But our 2013 S600 cost $160,300, which - again, assuming the double-down price is correct - would have a Maybach buyer staring at a $321,000 bill, or more, before he puts his Conway Stewart pen to work on options.

On the other hand, that still leaves room for a Maybach-branded S-Class to tout its cost difference relative to the Rolls-Royce Phantom, which currently starts at $402,940; if you have a third hand, though, the Bentley Mulsanne is "only" $303,700. We look forward to the LA show to find out exactly how Daimler is going to spice and slice this one up. As for that Pullman, Reuters says it will be a state limousine that has an additional, rear-facing bench in the chauffeured quarters. A camouflaged version of the reported limo - all 21 feet of it - was spotted recently in Germany.


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    • 1 Second Ago
  • 12 Comments
      The Friendly Grizzly
      • 8 Months Ago
      Is it me, or does that thing look way out of proportion?
      N.O.
      • 8 Months Ago
      Boy that's ugly!
      atc98092
      • 8 Months Ago
      "But our 2103 S600 cost $160,300..." Amazing that you have the price for that model year already. Most sites can't even get an accurate price for the upcoming year! :)
      Jędrzej Górski
      • 8 Months Ago
      Only S600 Pullman 6-seater could cost that much in order to compete against Phantom (or some luxury Sprinter conversions). But S600 xl aka S600 Maybach is a perfect much for Ghost LWB at best. Not being a roller, S600 xl still needs to be cheaper than Ghost though.
      tbird57w
      • 8 Months Ago
      the ROLLS ROYCE has long established itself as the premier luxury car brand. this mb reincarnation of the maybach will fare no better than the last dismal effort. the new S-Class is more than a enough luxury car for the vast majority of potential buyers.
      EJD1984
      • 8 Months Ago
      Like they had so much success with the nameplate the first time around.
        Danielus
        • 8 Months Ago
        @EJD1984
        The Maybach 57 and 62 both used the same chassis as the Mercedes-Benz w140, which ceased production 4 years before the Maybach vehicles entered production. No whynder it slumped the cars were outdated and the year after the maybachs arrived, Rolls royce phantom arrived which honestly was just plain better, newer, more sophisticated and just more thoroughly worked on during development... also maybachs design wasnt that revolutionary, it was pretty anonomously looking. And during this time Daimler couldn’t even get Mercedes-Benz profitable. Daimler is on a roll now, wouldn't be surprised if theu succeed somewhat better this time.
      GPH32830
      • 8 Months Ago
      The nameplate "died" in 2012 and was "resurrected" in 2014? Was the hyperbole Easter-themed? It sounds more like they skipped a model year. It's not like they had 30 models in their lineup...
      Newquest
      • 7 Months Ago
      When is the LA Auto Show?
      mamamiaitsapizzapie
      • 8 Months Ago
      Wasn't the Pullman S-Class meant to replace Maybach as Daimler's ultra-premium offering? I'm confused.
      NY EVO X MR GUY
      • 8 Months Ago
      They couldnt have brought it to the NYC auto show? Come on. Its going to be low 300s and the MB Pullman will be low 200s. Hey, maybach? Get rid of those tacky, cheap TV/DVD players in the headrest. And bring the convertible back. That thing was the sickest thing ever.
      nano404
      • 8 Months Ago
      This is going to be good.