Car service and taxi app Uber has inked a deal with the NFL Players' Association to provide players with a safe ride and prevent drunk driving. Players will be issued $200 in ride credits on a keychain card, and will also get promo cards for friends and family.

Uber is in 17 of the NFL's 31 cities, which includes annual Pro Bowl host, Honolulu, and according to CEO Travis Kalanick, counts NFL players as some of its customers. The move, according to CNET, follows a drunk driving accident that killed the Dallas Cowboys' Jerry Brown and put his teammate, Josh Brent, behind bars for intoxication manslaughter.

We're all for limiting the number of drunks on the roads. And while the financial relevance of gift cards for multi-millionaire athletes has us scratching our heads a bit, at least it seems as though the NFL's heart is in the right place. Of course, it's also a pretty great bit of low-cost marketing by Uber around the start of a new football season.


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  • 23 Comments
      zapdog4
      • 1 Year Ago
      Seriously? These overpaid Prima Donna's, who can afford a taxi from LA to DC, need another perk? What the NFL should do, is to suspend any player who gets a DUI for Two Years. No pay... no perks... no bonuses... NADA. Then maybe they will learn a bit of Personal Responsibility.
      dickn2000b
      • 1 Year Ago
      "How NFL is trying to help players avoid drunk driving" This is a no brainer. Have a no alcohol clause written into their contracts. If they're caught driving drunk they lose their jobs and fat paychecks.
        wilkegm
        • 1 Year Ago
        @dickn2000b
        That's funny- I suppose next you're gonna suggest that players all be steroid free. HAH!
      starla
      • 1 Year Ago
      Are we dealing with teenagers here? These are supposed to be grown responsible men. It is about time they started to act like one. They don't need any incentive, but if they can't control their lust for booze, issue some very stern warnings. If you DUI and gete caught, you're out for the season, WITHOUT PAY. If you get into an accident, worse if you injure someone while you're DUI, YOU'RE FIRED!!
      dci gene shunt
      • 1 Year Ago
      Yes, let's reward rich athletes with millions of dollars for exercising common sense. Good job tying your shoes timmy! You get a gold star on the board!
      artandcolour2010
      • 1 Year Ago
      Honestly, with the amount of money professional "athletes" and celebrities make, I don't understand why they don't all employ drivers. For $50Gs a year and a nice car, they wouldn't have to worry about DUIs ever again and the world would be a much safer place. I bet some of these ├╝ber rich "kids" have paid more than $50Gs to their lawyers to get them off without jail time. I'd have a driver from my first million dollar paycheck.
      flyhigh96
      • 1 Year Ago
      I can't believe that grown men, most of them college grads need a $200 incentive and a key chain to keep them from driving drunk; How about the incentive to stay out of jail and being suspended from the NFL losing many thousands of dollars in pay? How about TWO strikes and they are OUT of the NFL for good? That might work if they actually enforced the rule/law unlike Clinton's "Three strikes and you're out" for criminals which is totally ignored.
      Andy Drake
      • 1 Year Ago
      Sure. Why not? And while we're at it why don't we give them some free adult diapers. "Today's game is brought to you by Depends. When you can't wipe your own a $$, depend on us!"
      • 1 Year Ago
      [blocked]
      Cruising
      • 1 Year Ago
      Sports are trying to portray a professional image, now I just think they are drunks on the off days.
      m_2012
      • 1 Year Ago
      Wait, give money to rich people that shouldn't be drinking anyways?
      jmi2
      • 1 Year Ago
      i had to do a double take. when i first read the blogline i thought it said they were giving fans the cards. like at games. when i looked at it a second time i realized it was for the players! why? the other posts give excellent reasons why this is a 'dumb' idea. btw, have you seen the commercial for the diapers in the men's locker room with Tony Siragusa? now THAT's creepy........
        Andy Drake
        • 1 Year Ago
        @jmi2
        Ha! I like you're initial impression to give it to the fans. Of course, that would be doing something nice.
      louchoates
      • 1 Year Ago
      justgoawaymad, how about tying a string around their drinking finger to remind them NOT TO DRIVE!! Are you married to a player or are you one?
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