If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.

In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.


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  • 45 Comments
      likeaboss1234boss
      • 1 Year Ago
      very creative
      over9000
      • 1 Year Ago
      nice publicity stunt
      Jmaister
      • 1 Year Ago
      awwwwwww... nice touch there Mini. btw, your Mini configurator still scare da hell out of me. $37k Canadian just for a few items here and there for a Cooper S?
      zepeda1
      • 1 Year Ago
      Even though I have no desire to buy a Mini, or a MINI, this is still good marketing. How many companies don\'t and won\'t even acknowledge when they are at fault until they are exposed and pressured to do so by social media. I can appreciate them trying to make it right.
      Carlos Cruz
      • 1 Year Ago
      imgur FTW!
      telm12345
      • 1 Year Ago
      I love it! If they had great reliability (and I had the money to spare) I'd have one in the garage. That handling is addictive.
      deerpal
      • 1 Year Ago
      Most car companies don't really care about their customers...as I learned from the recall on my 2009 Toyota... I loved my previous Toyotas...but never again, as they don't really care about their safety issues... Good for MINI for coming up with such a novel way of saying "sorry"...which shows they really do care about their customers... (and I'm not even one of them) ...
      fuzzyfish6
      • 1 Year Ago
      Good for Mini! This wasn't exactly cheap too, Spam cost what, about $4-5 a can these days? Great PR. Thumbs up in my books.
      normshirian
      • 1 Year Ago
      I love my 2007 Mini and hope to purchase a few more in the future. I am 71. Thank you: Norman Bashirian
      Dawn
      • 1 Year Ago
      I have already chosen out the Mini Cooper of my dreams which I plan to purchase in the next two months. This makes it all the more likely that no other car will win out over the Mini. Good on you BMW for the great response to the Mini email blunder!
      Andre Neves
      • 1 Year Ago
      Mini sure knows how to use PR stunts like these for advertising. Brilliant.
      mbukukanyau
      • 1 Year Ago
      If you are silly enough to pay that much for their toads, then perhaps you would buy into this whole charade
        Peter
        • 1 Year Ago
        @mbukukanyau
        Your really need to get that sand out of your vagina
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