Saab's new owner is maintaining its plans to re-start sales of the brand in 2014, but it's not ruling out an earlier coming-out party.

National Electric Vehicle Sweden (NEVS), which acquired the iconic but bankrupt Swedish automaker this summer, is about 18 months away from debuting an all-electric vehicle based on the Saab 9-3 platform, which will start sales in China, the Swadeology blog reported, citing an interview with NEVS' Mikael Östlund. After re-launching the 9-3-derived car as an EV, NEVS will work on finishing development of an electric-powered vehicle on the so-called Phoenix platform.

Still, Östlund, who insisted that the 9-3-platformed vehicle would have a redesigned interior and exterior, didn't rule out re-launching the 9-3-derived model in gas-powered form next year in order to bring in some cash flow and ensure that consumers didn't forget about the brand. Additionally, NEVS, which has started talks with a number of former Saab contractors, plans on making the car at the Saab factory in Trollhattan, Sweden, and producing the batteries in China. Either way, the executive said the 9-3 EV will be the "first premium electric vehicle produced in volume."

Earlier this month, the Dutch version of Autoweek reported that NEVS may bring back the 9-3 convertible within 18 months, and that the car may be powered by an electric motor.


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    • 1 Second Ago
  • 7 Comments
      Giza Plateau
      • 2 Years Ago
      There is something terrible about seeing a project that is spending tens of millions of dollars when you know it will fail. Powerless to do anything about it. It's painful to hear them talk about restarting the gasoline version production as a way to make money.
      Spec
      • 2 Years Ago
      Good luck to them . . . but I suspect they'll disappear before ever building a car.
      Marcopolo
      • 2 Years Ago
      Mikael Östlund boasts proudly "this will be the first premium electric vehicle produced in volume !". Glares angrily and grinds teeth and turns red, as a Tesla model S glides pasts !
        wrestleprocbt
        • 2 Years Ago
        @Marcopolo
        Thought the same thing however is Tesla really mass produced in any volume?
      wrestleprocbt
      • 2 Years Ago
      Just get something rolling out the factory so people don't forget about the great brand. My guess is though that enough electric versions won't be sold to justify the cost and they will go back to great Turbo engines I hope. If Government Motors can't sell enough of the Volt to keep it's factory running without periodic shut downs to reduce inventory and with tax payers money to get people to buy them, then I don't think SAAB really will be able to do it either. But hey America, good news, since the Volt has been so unpopular....I mean, so popular according to this administration, they have decided to now make a Cadillac model we the taxpayers can subsidize!
        Actionable Mango
        • 2 Years Ago
        @wrestleprocbt
        Chevy Volt outsells about half of the 260 car models sold in the US. http://green.autoblog.com/2012/09/25/say-what-you-want-chevy-volt-outselling-half-the-cars-in-u-s/
      Ryan
      • 2 Years Ago
      If I lived in California, I would want a convertible EV.