When the Progressive International Motorcycle Show decided it wanted to build some buzz for its upcoming show, it knew that the "chicks on bikes" formula had already been played out. However, turning models (in this case, extraordinarily talented yogi-models) into the motorcycle hadn't ever been done before.
A brainstorming session along those lines led to a completely original photo shoot, wherein a group of artists and athlete models created some very wild images. In the video here, you'll see the full story of how the concept became a reality. Note that there are some slightly NSFW moments here – the models are naked after all, though artfully obscured with body paint.