Sorry to rain on everyone's parade, but Subaru isn't offering any incentives on its BRZ after all. Company spokesman Michael McHale tells Autoblog that the $400 figure quoted in a recent USA Today article can be traced to an analyst's calculation of the value of the current Subaru 2.9-percent APR program. Subaru says the company committed to selling 6,000 BRZ units in the first year of production and it is already well on its way to hitting that figure.

As you may recall, USA Today reported Subaru began offering $400 incentives last month to help the BRZ keep pace with the lower-priced, less-equipped Scion FR-S. Comparing base model to base model, the FR-S is substantially less expensive, and Scion sold 2,684 FR-S models in June. That's considerably more than the 818 units Subaru managed to move during the same time period, but apparently Subaru's volume goals are more modest, perhaps because of capacity constraints.


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    • 1 Second Ago
  • 39 Comments
      Felix
      • 2 Years Ago
      Looks like everyone who protested that the incentive story yesterday was bogus was right. Right on AB readers.
      BEEEAMMERRR_GUY
      • 2 Years Ago
      Zach Bowman eats crow, love it
      Chris Bangle
      • 2 Years Ago
      Why do you keep spinning this article? Subaru and Scion are not getting the same amount of cars. Scion is getting more than double the amount that Subaru is getting. Both are selling what they have and Subaru is selling its modest allotment faster than Scion. The BRZ is the quickest selling car in America.
      Phontsolo
      • 2 Years Ago
      I really don't understand the hate and loathing some of you have for the Scion FR-S and the Subaru BRZ. With your ridiculous loyalty to a specif car brand. Like those car brands you so loyally follow will ever really repay you with their own loyalty. Give me a break. Fact is these two cars have been huge successes critically and to say that no true auto enthusiast would ever buy this car is just ridiculous. To say that it also has awful performance is just plain ignorant.
      Cadillacftw
      • 2 Years Ago
      I am so sick of reading about this car on this site. This should rename this site BRZBLOG, rather than Autoblog.
        Cadillacftw
        • 2 Years Ago
        @Cadillacftw
        They *
          sstowes
          • 2 Years Ago
          @Cadillacftw
          You clicked on the story to whine when you could've skipped the story on page 1 without clicking the comment button at all. So if you're going.to cry about it, find another blog until Autoblog drives the ATS or until Cadillac debuts the next CTS. You don't HAVE to be here.
        inthelv
        • 2 Years Ago
        @Cadillacftw
        Agreed
      Andre Neves
      • 2 Years Ago
      So what are we looking at here AB? One? Two articles a day relating to the BRZ/FR-S?
        dowens1617
        • 2 Years Ago
        @Andre Neves
        Is that all? I would have expected six or seven articles a day for this car.
      ocbreaker
      • 2 Years Ago
      damn toyota tells subaru to build a car exactly according to their specifications, subaru builds it and toyota sells 2684 units in it's first month while subaru sells 818. toyota clearly wins out big time on this one.
        • 2 Years Ago
        @ocbreaker
        [blocked]
        Chris Bangle
        • 2 Years Ago
        @ocbreaker
        Toyota paid for the production of this car. It's been known from day one Toyota was going to get the lionshare of the vehicles.
      Daniel Garay
      • 2 Years Ago
      Shouldn't you confirm a story before posting? Embarrassing
        Stew
        • 2 Years Ago
        @Daniel Garay
        That's the difference between a blog and a news source. Or should be anyway.
      chickenflauta
      • 2 Years Ago
      The original reporting never made any sense to begin with. Why would a car company want to throw $400 on the table on a vehicle it can't produce fast enough? There are many exceptions to basic economic theories, but I can't see one applying here.
      Black Dynamite 2.0
      • 2 Years Ago
      Toyota plans to sell about 20k FRS anually, with 10k this year. Subaru wants 6000 BRZ. Expect them to act accordingly. They should make those goals easily, at least this year and next...... BD
      Avinash Machado
      • 2 Years Ago
      Not the first time that AB has posted rumors as news.
      • 2 Years Ago
      [blocked]
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