Where would you expect to find the largest BMW dealership in the world? At BMW headquarters in Munich? Somewhere in Texas, perhaps, where everything is bigger? Or maybe in California, a state that represents one of the automaker's largest markets? If you're shouting, "No! It's in Abu Dhabi!," you're (A) good at reading headlines and (B) correct.

The Persian Gulf emirate is the location of a new showroom that was just opened this week after a three-year construction project that cost 300 million dirhams – equivalent to over $80 million. All in all, the showroom measures a massive 35,000 square meters. That works out to some 377,000 square feet or 8.6 acres of space, allowing BMW to lay claim to the largest showroom in the world. That's a whole lot of elbow room for the company's 7 Series range, the company's most popular model line in the Middle East.

If you're wondering how even BMW's expansive model lineup could possibly eat up that much room, consider that the location represents the products of the entire BMW Group, including Rolls-Royce, Mini and BMW motorcycles as well as the Bavarian automaker's cars and crossovers. Follow the jump for the full press release and scope out the images in the gallery for a closer look.
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BMW GROUP OPENS LARGEST SHOWROOM WORLDWIDE IN ABU DHABI

- Local importer Abu Dhabi Motors invests AED 300 million
- 2011 BMW Group's most successful year in the Middle East

Munich / Abu Dhabi. The BMW Group has opened the world's largest showroom for BMW, MINI and Rolls-Royce Motor Cars and BMW motorcycles in the Emirate of Abu Dhabi. Abu Dhabi Motors, the BMW Group's long-standing importer for the region, has invested around AED 300 million (approx. 62 million euros) in the new 35,000-square-metre showroom over its three-year construction.

The new showroom was formally inaugurated by Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing, His Highness Sheikh Hazza bin Zayed Al Nahyan, National Security Advisor and Vice-Chairman of the Abu Dhabi Executive Council, and Arno Husselmann, General Manager of Abu Dhabi Motors, at an exclusive event on Tuesday evening attended by over 1,000 guests. The invited guests also included Graeme Grieve, Vice-President for Importer Markets of BMW AG, Adrian Van Hooydonk, Director of BMW Group Design, and a large number of VIPs and celebrities from the region, including fashion designer Walid Atallah.

At the opening of the BMW Group's largest showroom worldwide, Ian Robertson thanked the investors and owners Sheikh Mohammed Bin Butti Al Hamid and Sheikh Saif Bin Mohammed Bin Butti Al-Hamid for their strong commitment to completing the new building. Robertson continued:

"The Middle East is an important region for the BMW Group. We sold more vehicles here in 2011 than ever before. There is tremendous future growth potential in many countries in this region and in the United Arab Emirates in particular." Robertson added: "The investment in this impressive and unique facility that makes the world's biggest BMW Group showroom, is testament to the continued opportunities that lie ahead in Abu Dhabi and in the region"

The expansive facility in Umm Al Nar houses separate showrooms and sales areas for the three premium automobile brands, BMW, MINI and Rolls-Royce Motor Cars, and for BMW motorcycles. More than 450 staff members will work at the facility. The new showroom will allow customers to view the brands' entire model line-up in different colours and different option packages, with more than 70 automobiles and 10 motorcycles on permanent display. This will be complemented by an extensive range of newer pre-owned vehicles and a state-of-the-art service area equipped with the latest technology. The workshop will be able to perform maintenance on up to 120 vehicles simultaneously.

A further focus will be the facility's extensive shopping and boutique area, which will sell a wide selection of BMW and MINI fashion items and other merchandise, as well as original parts and accessories, in a bright and friendly setting. Film fans will not be disappointed either – there is a private cinema that can also host exclusive new-vehicle presentations for special occasions. A café, a Formula One racing simulator and a children's play area make the perfect customer service offering complete

BMW Group's successful business performance in the Middle East

The BMW Group achieved a new sales record in the Middle East in 2011. A total of 18,657 BMW and MINI brand vehicles were sold last year in the region's 14 import markets – an increase of more than nine per cent year-on-year. The United Arab Emirates (UAE) accounted for more than 47 per cent of deliveries, with Abu Dhabi and Dubai the largest markets. The best-selling vehicles in the region in 2011 were large model series such as the BMW 7 Series, the 5 Series, the X5 and the X6. The BMW 7 was the top-selling car in the BMW model range, for example, with 4,511 vehicles delivered to customers. In 2011 the Middle East was the third biggest market worldwide for the BMW 7 Series following China and the United States of America. In the region's 14 markets, particularly strong growth was seen in Qatar with an increase of 26 (4,436 units), Dubai 23 (2,380 units) and Saudi Arabia 2% (3,072 units).

Abu Dhabi Motors largest importer in the region's 14 markets in 2011

The import company Abu Dhabi Motors began its operations in May 1986 with a small showroom and workshop in Umm Al Nar employing 24 people. Over the years, it has grown to become the leading BMW Group importer in the Middle East by sales. It currently employs over 450 staff members at 10 different facilities across Abu Dhabi and Al Ain. In 2011, Abu Dhabi Motors set a new sales record: a total of 4,436 cars belonging to the three BMW, MINI and Rolls-Royce brands were delivered to customers – a 23 and Rolls-Royce's highest percentage of bespoke cars, Abu Dhabi Motors was also one of the British luxury brand's top ten dealers in the world in 2011.

Top five models sold in the Middle East in 2011:
Model / No. of vehicles sold
BMW 7 Series / 4,511
BMW 5 Series / 4,286
BMW X6 / 2,620
BMW X5 / 2,510
BMW 3 Series / 2,033

Top five markets in the Middle East region in terms of sales in 2011:
Market / No. of BMW and MINI vehicles sold
Abu Dhabi / 4,436
Dubai / 4,395
Saudi Arabia / 3,072
Kuwait / 2,380
Qatar / 1,265

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2011, the BMW Group sold about1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.


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    • 1 Second Ago
  • 34 Comments
      muspod
      • 2 Years Ago
      80 million bucks for a dealership? How many cars do they have to sell and fix to pay for that?! before they even pay someone? What is the dealers or BMW's return for spending that? They would be better off putting it ..anywhere else!! Complete joke.
        over9000
        • 2 Years Ago
        @muspod
        the cop cars there are BMWs.
        Dipstick!
        • 2 Years Ago
        @muspod
        They'll sell enough cars. The number of expatriates moving to the region is insane. Plus, all those rich sheikhs too.
          muspod
          • 2 Years Ago
          @Dipstick!
          They wil NEVER NEVER sell enough or FIX enough of those to pay that bil. NEVER gonna happen. They don't have enough people. Do the math..
      muspod
      • 2 Years Ago
      A fool and his money are soon parted..
      diffrunt
      • 2 Years Ago
      " If you've Got it, Flaunt it "
      diffrunt
      • 2 Years Ago
      " If you've GOT it, FLAUNT it !"
      Cruising
      • 2 Years Ago
      Soon all those cars in the showrooms will be on a streets being drifted around mindlessly for our amusement on YouTube.
      artandcolour2010
      • 2 Years Ago
      I hope BMW warns its employees about hell holes like Abu Dhabi. Gay people can be arrested, fined, thrown in prison, given hormone treatments and chemical castration and even receive the death penalty, for just being who they are. And straight people can receive prison sentences for "adultery," whose exact definition can be changed at the whim of a "court." Backwards 10th century "morals" in a 21st century world—but hey, buy our luxury cars, we don't care what you do with human beings once we get your oil money.
      Avinash Machado
      • 2 Years Ago
      To think that just a 100 years back the people there used to ride Camels.
        automan
        • 2 Years Ago
        @Avinash Machado
        Even your great grandfather traveled on donkeys 100 years back. Get some life you racist.
          Avinash Machado
          • 2 Years Ago
          @automan
          Racist?
          Kyle Potter
          • 2 Years Ago
          @automan
          There's literally nothing wrong with saying the people of those regions rode camels. All of you "racist" shouters are biggots. Stop spreading conflict.
      • 2 Years Ago
      [blocked]
      SamerIraq
      • 2 Years Ago
      The moment i saw the headline i knew the comments will be full of racist crap, why dont you people come and visit the place before starting giving judgement based on your biased media? everybody in the world knows UAE and Abu Dhabi and Dubai now, so why dont you come here and visit the place, believe me you will change all these pre judgement, it is a free nice and open country, i have been living here for a while now and I would say it is one of the best countries i have ever visited. the law enforcement is equal on all people, zero corruption and our freedom is guaranteed, I will not argue with you, you come and see for your self
      Alex Pritsert
      • 2 Years Ago
      Stupid people with stupid oil money buying toys. If they didn't have oil they was buying maximum Volswagen Bittle.
      Adam
      • 2 Years Ago
      Mr alex Pritsert sounds Jealous. If america is not spending trillion of Dollars ovearseas killing innocent people they might be able to open a largest BMW dealer in the world!!
      Shiftright
      • 2 Years Ago
      Type your comment hereOne more reason not to buy a BMW. A disgusting display of excess and douchiness. Wait, that's all of Abu Dhabi
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