MOMO founder Gianpiero Moretti dead at 71
In the interim, Moretti tried his hand at both the 24 Hours of Le Mans and the Daytona 24 Hours, campaigning multiple Ferrari and Porsche models but only managing to take the checkered flag once. In 1996, he came within a minute of victory at Daytona, but lost to the Riley & Scott team. Moretti returned in 1998 to seal the deal on his 15th attempt.
Moretti has left behind an indelible mark on the motorsports industry. His humble steering wheel operation grew into a mammoth race supply operation with everything from racing suits to shift knobs and the MOMO brand is synonymous with quality and style even now.
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