• Jul 25, 2011
Elliot Handler provided countless hours of joy to young men and women around the world. He is one half of the team that founded the Mattel toy company in 1945. Elliot (shown at right with his daughter, Barbara), along with his wife Ruth and Mattel co-founder Harold Matson, established a business that's now a multi-billion dollar company employing over 30,000 people.
Elliot and Ruth created toys that are cherished by millions. Ruth is credited with bringing the Barbie lineup to life, while Elliot built Hot Wheels so that boys would also have a toy of their own.

Elliot Handler was born in Chicago, Illinois on April 9, 1916. His wife Ruth passed away on April 27, 2002. Elliot passed away on Thursday at the age of 95.

Our condolences go out to his family, and we'd just like to thank Handler for all the happy memories.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 25 Comments
      dougs2k
      • 3 Years Ago
      R.I.P. Mr. Handler, you created a product that millions of kids happy and fans, myself included.
        dougs2k
        • 3 Years Ago
        @dougs2k
        Doh, I meant "MADE" millions of kids like myself big fans and collectors of your toy creation.
      Oceanblue78
      • 3 Years Ago
      Many thanks to him...I used to line those suckers up on the living room floor...played with different street setups/race tracks etc. I remember I used to save my allowance and my grandpa would take me to toys r us and I would buy some. I loved that blue packaging. Prayers for his family and to all that knew him. That was real entertainment, hot wheels, legos, little people, dump trucks, and hide and go seek. We rely too much on technology today and kids bury themselves in it too much. I guess an era is gone now.
      Keith I
      • 3 Years Ago
      RIP. MANY thanks for the great memories. I still buy them for my daughters! (okay, some of them are still for me)
      Andre Neves
      • 3 Years Ago
      R.I.P They should give him a casket made to look like a HotWheel car. Possibly a '69 Twin Mill.
      JaredN
      • 3 Years Ago
      When my older sister graduated college and left home, she swore that she would never step on another Hot Wheels car left strewn on the floor. Not too many years later, she had a son of her own, lol. My brother and I spent hours and hours on the floor playing with Hot Wheels and Matchbox cars.
      sirjaysmith
      • 3 Years Ago
      such a man, I grew up constructing little cities to run my hot wheels through, I still collect the muscle car and Jeep hotwheels today.
        Oceanblue78
        • 3 Years Ago
        @sirjaysmith
        Unfortunately most of mine saw the head side of a hammer...so I was into demolition...sue me! lol
      Drachen
      • 3 Years Ago
      I have over 100 Hot Wheels at one time, not to mention dozens of Matchboxes, a few Johnny Lightnings and a Corgi or two. Being an only child, I spent many rainy days 'playing cars.' Probably a big reason I'm such a gear-head now.
      htay9500
      • 3 Years Ago
      R.I.P. to the man who made part of childhood and created my love for cars. I wish I knew where my hot wheels were but nonetheless, they were much fun.
      StephenT
      • 3 Years Ago
      Thank you sir for so many wonderful memories as a child playing with Hot Wheels in the living room chair. That was my mini city and I kept myself amused for hours on end. I still have all my Hot Wheels in the storage shed. R.I.P.
      Jarrod Barger
      • 3 Years Ago
      Even Kari Byron (of Mythbusters) said she got her first kiss because of a Hot Wheels toy... Amazing how everyone has a connection with these things!
      imoore
      • 3 Years Ago
      I've been collecting Hot Wheels and Matchbox since 1973, including my first one, a black SuperVan. I still enjoy them. My prayers go out to the Handler family.
      Tiberius1701
      • 3 Years Ago
      My condolences to Mr. Handler's family. Thanks for the many hours of running the original "Redline" cars down the famous orange track so long ago. I still collect "stock", muscle and exotics to this day. And my 5 year old daughter loves them too! Again thanks for everything!
    • Load More Comments