Cadillac Crest

Cadillac is stepping up its customer service game. The General Motors luxury nameplate has announced the introduction of Cadillac Shield – an extensive warranty service scheduled to hit the ground this month. Buyers can now look forward to Cadillac Premium Care Maintenance, which includes oil changes and tire rotations for the first four years or 50,000 miles, as well as the company's five-year/100,000-mile powertrain warranty and four-year/50,000-mile bumper-to-bumper coverage. Pile on five years of 24/7 roadside assistance with courtesy transportation and you've got the basic groundwork for the new warranty program.

And to quote every infomercial ever made, "but wait, there's more."

OnStar is part of the party with one year of the company's Directions and Connections plan and its own smart phone app. The app monitors oil life and fuel levels as well as allowing owners to manage simple vehicle tasks (like locking and unlocking the doors) from their phone.

Speaking of apps, Cadillac is rolling in its own smartphone program as part of the deal, too. The Caddy app allows users to locate their vehicle in a parking lot, schedule maintenance, locate dealers in the area and call for roadside assistance. Hit the jump for the full press blast.

[Source: General Motors | Image: Drew Phillips/AOL]
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Cadillac Announces Shield Owner Benefits Program

Highlights class-leading standard services and technologies

DETROIT, Feb. 14, 2011 -- Cadillac announced today a new program called Cadillac Shield designed to heighten the brand's focus on customer service by tying together the wide-ranging benefits and technologies Cadillac provides its owners.

Cadillac Shield includes Cadillac's class-leading warranty coverage and recently launched maintenance program as well as courtesy transportation if warranty repairs are needed. It also includes 24-hour roadside assistance for the first five years or 100,000 miles.

"Cadillac offers a suite of ownership benefits that makes the brand a leader in the luxury market," said Don Butler, vice president of Cadillac marketing. "Cadillac Shield allows us to raise consumer awareness of these benefits. It's also a commitment by Cadillac to our owners to continually look for ways to improve these services and technologies."

All new owners will become part of the Cadillac Shield along with previous buyers of 2011 models. The ownership benefits covered by Cadillac Shield include:

Cadillac Premium Care Maintenance, which provides scheduled oil changes, tire rotations, multi-point vehicle inspections and replacement of engine and cabin air filters for the first four years or 50,000 miles

Five-year, 100,000-mile powertrain warranty

Four-year, 50,000-mile vehicle bumper-to-bumper warranty coverage

24/7 roadside assistance for the first five years or 100,000 miles

Courtesy transportation during service visits for warranty issues

Standard one-year OnStar Directions and Connections plan, which includes automatic crash response, turn-by-turn navigation, vehicle diagnostics, stolen vehicle assistance and hands-free calling

OnStar smart-phone app, which allows owners to track diagnostic information, such as oil life and fuel-tank levels, through their iPhone or Android, as well as access common key fob functions, such as starting the engine, unlocking doors and turning on the lights

myCadillac smart-phone app that allows owners to set a reminder of where they parked, schedule maintenance services, locate a dealer and request roadside assistance through their iPhone or Android

Cadillac dealers will begin promoting Cadillac Shield this month through a comprehensive marketing program.