• Feb 1, 2011
Chevrolet Super Bowl ad – Click above to watch the video after the jump

General Motors is planning an all-out advertising assault on this year's Super Bowl with a total of five ads spread throughout the game. The spots will focus on the Chevrolet Camaro, Cruze Eco, Silverado HD and, of course, the Volt. Each of the 30-second spots have a completely different feel, and at least a few of them will show up after Green Bay Packers and Pittsburgh Steelers are done beating themselves to oblivion during the post-game coverage. GM is staying fairly tight-lipped about the plots surrounding the majority of the ads, but the company has been kind enough to let slip the Camaro spot ahead of time.

The clip features Bumblebee of Transformers fame going toe to toe with a car lot mascot. Spoiler alert: don't put your money on the chipmunk.

The ad features one impressive donut with plenty of tire smoke and some fairly seamless CG for good measure. Hit the jump to take a look at the video for yourself and read the full press blast.

[Source: General Motors]



Show full PR text
Chevrolet Has Big Presence in Super Bowl XLV

2011-02-01

* Chevrolet ads will run pre-game, during the game and post-game
* Five in-game ads debut featuring Camaro, Cruze Eco, Silverado HD and Volt
* Camaro Convertible to be awarded to Most Valuable Player
* FOX's 'Glee' showcases Chevy in special post-game episode

DETROIT – Chevrolet will air five 30-second commercials during Super Bowl XLV Sunday on FOX, representing only part of a coordinated TV presence that continues into a special post-game episode of "Glee," the FOX hit musical comedy.

The Camaro, Cruze Eco, Silverado HD and Volt will be featured in a combination of in-game and post-game ads, plus Chevy is presenting a Camaro Convertible to the Most Valuable Player from Super Bowl XLV between the Pittsburgh Steelers and Green Bay Packers.

"Chevrolet has a lot of great news to share right now, and where else do you get to talk to 95 million Americans all at once?" said Joel Ewanick, global chief marketing officer of General Motors. "Chevrolet is using the biggest broadcast day of the year, all day, to talk about the Volt, the North American Car of the Year; the Silverado HD, Motor Trend's Truck of the Year; the 42-mile-per-gallon Cruze Eco; and the best-selling Camaro."

One of the Super Bowl ads will promote an elaborate, longer-form Chevrolet spot to air during the "Glee" episode following the Super Bowl, where the classic song "See the U.S.A. in your Chevrolet" plays a key role in the plot of the commercial.

The following Chevrolet ads will air during the game: "Misunderstanding," featuring the Cruze Eco; "Discovery," highlighting the Volt; "Tommy," highlighting the Silverado HD; and "Al's Chevrolet," starring the Camaro. The "Glee" commercial also will run during the game. "Ms. Evelyn," featuring the Camaro, will air after the presentation of the MVP Award, also sponsored by Chevrolet.

"This combination of commercials highlights today's diversity of Chevrolet products, but each spot also tells a part of the overall Chevy brand story and provides additional evidence of how 'Chevy Runs Deep,'" said Ewanick. "You're going to see the Chevy story continue to unfold for a long time to come after Super Bowl XLV is in the record books."

All of this year's Super Bowl ads were created by Chevrolet's agency of record, Goodby, Silverstein & Partners. Chevrolet advertising returns to the Super Bowl after a four-year absence.


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    • 1 Second Ago
  • 19 Comments
      • 3 Years Ago
      Bumblebee!!!
      • 3 Years Ago
      Thumbs up for bumblee bee !!! Not hurting humans............ Mascots are ok !!!
      • 3 Years Ago
      Haha, that was actually kind of humorous.
      • 3 Years Ago
      There seems to be no video... :'(

      Yes Transformers is crap, but the car still looks cool.
      • 3 Years Ago
      Is that the new Z28?
        • 3 Years Ago
        No, it's the Bumblebee version from the Transformers movies.
      • 3 Years Ago
      where's the video?
        • 3 Years Ago
        Ok, that will be funny when we are all drunk watching the Super Bowl.
        • 3 Years Ago
        I find it HILARIOUS in the Chevy Cruse Commercial, they rarely show the rear end at all throughout the whole thing.

        CAUSE THEY KNOW IT'S A MISS.
        • 3 Years Ago
        Chevy Runs Deeps is a fail IMHO.
      • 3 Years Ago
      Like the the fact the mascot was wearing green, the car was yellow and black.. Steelers FTW!!
      • 3 Years Ago
      I love Bumblebee! Maybe next year they will give him a voice but who knows. I am a huge fan of Superbowl commercials so but this year I will have to work. I'm a longtime subscriber and employee of DISH Network, so this year I will be using the TV Everywhere feature to catch the Superbowl live. I am so excited to see who wins it for 2011!

      *Danielle
      • 3 Years Ago
      bumblebee FTW!..lol
      • 3 Years Ago
      That was awesome. Love it.
      • 3 Years Ago
      I wonder how much that cost? Was cool though.
      • 3 Years Ago
      wtf ? transformers already?

      wasn't transformers 2 out just yesterday ............
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