• Sep 14th 2010 at 12:31PM
  • 18
2011 Lamborghini Jota teaser – Click above for high-res image gallery

Another day, another look at the upcoming Lamborghini Jota. According to the press blast, the newest member of the Raging Bull family will be the beginning of something new for the company. Instead of trying to cram as much speed as possible into the chassis, the engineers at Sant'Agata are looking to put top speed on the back burner in favor of vehicle design, acceleration and, get this, handling. How do they plan to do that? By ditching a significant amount of weight. The company says that on average, its products now weigh 1,100 pounds more than they did 25 years ago thanks to additional safety equipment and creature comforts.

In order to help balance the scales, the company plans to get serious about extensively using carbon fiber to slim the waist line of all of its future products. We certainly like the sound of that.

Of course, increasing acceleration and handling by decreasing weight has never been the kind of thing to hurt our feelings, either. Hit the jump to read Lambo's sports car manifesto for yourself.

[Source: Lamborghini]

Show full PR text
Lamborghini's Manifesto for future supersportscars

"Lamborghini stands for extreme and uncompromising supersportscars of the best Italian tradition.
Tradition as a value however, lives at Lamborghini alongside innovation.

We are redefining the future of our supersportscars around the two main reasons to buy: design and performance.
Design has been and always will be reason number one, and we will make sure a Lamborghini will always be recognizable through its significant stylistic features.

Regarding performance, until few years ago priorities were, in this order: top speed, acceleration and handling.
In recent years this has been changing. Together with design, handling and acceleration are becoming more important. Speed is not as important anymore, because all supersportscars are exceeding 300km/h (186 mph) and this is a speed that you cannot reach even on a racetrack, let alone normal roads. We think it is time to make a shift and talk more about handling and acceleration.

The key factor in terms of better handling and acceleration, meaning more immediate pleasure in driving, is the power-to-weight ratio. This is not so much about top speed and so the future will not be so focused on increasing the power, even because CO2 emissions do play a role for supersportscars too. That means the key is in reducing the weight.

A crucial part of this is to understand how to reduce the weight. From the middle of the Eighties, the average weight of our cars has increased by 500 kg because of active and passive safety, comfort and emissions reduction issues, and this is something that we have to change. Since we cannot reduce safety or comfort in our cars, we have to reduce the weight by using new materials.

The magic word for this is "carbon fiber". We started working with carbon fiber in Sant'Agata Bolognese over thirty years ago and today, with our two laboratories in Sant'Agata Bolognese and in Seattle, We are mastering a broad range of technologies which put us in a leadership position for low-volume production.

Every new Lamborghini will make the best use of carbon fiber to reduce weight."

Stephan Winkelmann, President and CEO of Automobili Lamborghini SpA

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    • 1 Second Ago
      • 4 Years Ago
      Judging by the photo, I'd say so too. I hope not though; the V12 is what makes a Murcielago, a Murcielago. For the successor to have anything less is meaningless, and won't sound as good.
      • 4 Years Ago
      see even though i would like to see the whole thing..i'm glad their doing it this way so when I actually see the real car it will be that more amazing
      • 4 Years Ago
      with direct injection, a V10 will still post some crazy numbers.
      There is an 8 year old in me that wants to pout and cry "there's no replacement for displacement" but the 30 year old in me thinks it will still be fast enough to kill me at any point, but I'll get a bit better millage, and maybe, just maybe it WONT kill me.
      • 4 Years Ago
      imho they're teasing us just right, i'm a lot more interested now than i would have been if they simply announced they'd unveil the car at the show.
      • 4 Years Ago
      As newer Lamborghini models surface, I begin to appreciate the older, more ostentatious and over the top models of yester-year. As the years go on, Lamborghini looses more and more of its flair of the days of the wild and crazy Diablo's, and Countach's, as they strive for live-able, and nearly practical machines. In a sense, they are becoming less and less "exotic" and more and more lack luster. Now in today's market of 4 door sedans (think m5 and CTS-V) you can how a down right practical and luxurious sedan with a hearty dose of track-ability that can nearly keep pace with theses quarter million dollar so called super cars. Lambo needs to go back to their roots of insane and wild rides that thrill and provide a unique experience not only those who have the opportunity to see one in person, but namely the one behind the wheel. Screw refinement, screw luxury amenities and the like, instead offer us a car with character, and personality.
      • 4 Years Ago
      I guess this means ever higher prices :(
      • 4 Years Ago
      Looks like it. Guess it's safe to say there will be a couple of turbos bolted to that 10. Unless they decided to drop 1000lbs from the car and add some sort of hybrid system. An NA 10 doesn't differentiate the car enough from the Gallardo.
      • 4 Years Ago
      pretty sure its a brand new 7L v12 from the audi boys (ie scrapping the current v12 thats been around for decades)
      • 4 Years Ago
      Lamborghini finally got it! Mr. Chapman would be proud.
      • 4 Years Ago
      I really do see a v10 pushing close to 700 horses on this beast, anything less and I would not be interested in buying 1/10 scale. I would much rather prefer the v12.
      • 4 Years Ago
      I wish all brands would sacrifice top speed for some handling and acceleration. I'd much rather have a car that feels great in the turns and can rip away from a stop light, then something that can eventually reach the speed of a small plane. Unless you're a track guy, top speed is pretty irrelevant to 99% of driving.

        • 4 Years Ago
        I thought they pretty much did once the veyron ended the top speed war amongst the real players. That's why we hear porsche talking track speed and mpg for the 918, why the LF-A's focused mostly on handling, why the F458 also focuses mostly on acceleration and handling, why the R8 accelerates as fast as cars many times its price but doesn't broach 200mph, etc etc.
        • 4 Years Ago
        I'm with you on that sentiment, Nostrathomas, but I think the quibble is more justifiably applied to some of the more down-market offerings out there. Yeah the Murcielago isn't a scalpel around a track, per se, but it is mind-bendingly good and better than almost anything you can buy. Go watch the Autocar segment with the SV and ZR-1. It holds up nicely.

        Whatever sales Lamborghini gives up to Porsche because "it doesn't handle like a GT3RS," I promise you Porsche is giving right back because "it isn't a Lamborghini." There is without any doubt a car to suit every imaginable taste already out there on the market so there isn't a "need" for them to build a race-car for the street. If we're being honest, this is an admission that times are changing and even niche-market manufacturers will no longer be given a pass to get fleet average fuel economy in the single digits.

        The important thing is that Lamborghini will unquestionably continue to make some of the most unimaginably desirable cars on the planet, but I have to admit that I have a sense of growing dread about where legislation and bureaucracy will take our beloved automobiles.
        • 4 Years Ago

        I don't think that the "major players" just decided to throw in the towel because the Veyron set such an unapproachable bar. The only one of the commonly referenced marques that has had top-speed tied up with its brand identity is really Lamborghini. Porsche, Ferrari and Lotus have always staked their reputation on the concept that "racing improves the breed." Since Lamborghini and Bugatti are both VAG brands, I can't see anyone in Wolfsburg greenlighting a project that would put a $300,000 Lamborghini in contention with a $1,000,000 Bugatti.

        As for the rest, they stand to gain nothing by expending the immense financial resources required to topple the Veyron because they already sell as many vehicles at their chosen price-points as the market can tolerate. This decision for the Charging Bull is about achieving acceptable performance for the customer while satisfying fuel economy demands for the politicians, not some veiled capitulation to a "rival's" success.
      • 4 Years Ago
      I really hope this car looks as amazing as it could be. From the teaser shots it reminds me of some of those lesser known "supercars" such as the SSC and Marussia. A little bit chintzy and cheap looking.
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